Global CX Strategy Lead (Audience & Journeys)

The Boston Consulting Group GmbH; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A global consulting firm is seeking a Customer Experience Senior Specialist to enhance marketing strategies and activate customer journeys. This role involves working closely with various teams to develop strategies that improve client connections. Ideal candidates will have 3–5 years of B2B marketing experience and strong project management skills, particularly in persona-driven marketing. Fluency in English is required.

Qualifications

• 3–5 years of experience in B2B marketing or customer experience.
• Strong foundation in campaign planning and lead generation.
• Excellent project management and organizational skills.

Responsibilities

• Support the development of customer experience strategies.
• Conduct persona research and create Ideal Customer Profiles.
• Collaborate on lead generation and nurture campaigns.

Skills

B2B marketing

Campaign strategy

Project management

Persona development

Creative thinking

Education

Bachelor's degree

Tools

CRM Dynamics

Wrike

Marketo

Tableau

Job description

A global consulting firm is seeking a Customer Experience Senior Specialist to enhance marketing strategies and activate customer journeys. This role involves working closely with various teams to develop strategies that improve client connections. Ideal candidates will have 3–5 years of B2B marketing experience and strong project management skills, particularly in persona-driven marketing. Fluency in English is required.