Global CRM Support Specialist

Robert Half Careers; Greater London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency seeks a Global CRM Support Specialist to enhance CRM programs in a dynamic global environment. You will act as a key resource for CRM teams, ensure smooth campaign execution, and design data-driven customer journeys using Salesforce Marketing Cloud. The ideal candidate will have strong analytical skills, proven success with A/B testing, and the ability to work across markets to refine engagement strategies. This role promises a collaborative atmosphere for continuous improvement.

Qualifications

• Experience in a global CRM environment.
• Ability to coordinate CRM processes from start to finish.
• Knowledge in designing A/B tests and customer journeys.

Responsibilities

• Provide support for CRM colleagues and answer technical questions.
• Manage end-to-end CRM processes and workflows.
• Design A/B experiments and automated customer journeys.

Skills

Proven success with Salesforce Marketing Cloud

Strong analytical skills

Effective communication

Tools

SQL

Job description

This role invites a detail-ready, systems-aware specialist into a global CRM environment where marketing operations pulse across regions and time zones.

Your focus is to keep CRM programs healthy, tuned, and steadily improving. You will partner with market teams, digital specialists, and technical groups to translate strategy into executable workflows, ensure campaigns run smoothly, and maintain a clear view of data, audiences, and platform behaviour.

This role requires proven success with Salesforce Marketing Cloud.

Global CRM Support Specialist Key Responsibilities

• Serve as the frontline resource for CRM colleagues worldwide, responding to operational and technical questions with clarity and efficiency.
• Coordinate CRM processes end to end, from gathering requirements to confirming delivery timelines and verifying outcomes.
• Guide markets in designing A / B experiments, multivariate tests, and automated journeys that adapt to customer behavior.
• Build and refine audience segments using SQL queries, structured filters, and data relationships.
• Create and maintain dynamic or personalized emails and landing pages in Salesforce Marketing Cloud, overseeing test contacts, content rules, and subscriber groups.
• Perform thorough quality assurance across templates, devices, and browsers to ensure each jou...