Global Communication Lead Diplomatico

Brown-Forman; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global brand in London is seeking a Global Brand Manager – Communication Lead to enhance Diplomatico's presence. This role requires proactive management of communications strategy, coordination with agencies, and optimization of marketing campaigns. The ideal candidate will have over 6 years of experience in global communications, strong analytical skills, and a background in luxury products. Join a company that values personal growth and offers an engaging work environment.

Benefits

Equitable pay structures

Premium employee experience

Diverse benefits reflecting workforce needs

Qualifications

• Minimum of 6 years experience in integrating global communications.
• Proven ability to lead multiple agencies effectively.
• Strong analytical skills for performance optimization.

Responsibilities

• Lead global communications strategy and media plans.
• Manage global brand reputation and crisis communications.
• Oversee marketing campaign planning and execution.

Skills

Integrated global communications strategies

Agency management

Digital media understanding

Content creation

Analytical skills

Relationship building

Job description

Global Brand Manager – Communication Lead, Diplomatico

This role will elevate Diplomatico’s global presence, creating culturally relevant earned‑media‑first campaigns that reinforce heritage and craftsmanship across every global touchpoint.

Position is 4 days a week in Fitzrovia, central London with Fridays working from home.

What You Can Expect

• Lead the development and execution of the global communications strategy and integrated media plans.

• Serve as the primary global contact and strategic leader for all external agencies (PR, media, creative, digital, influencer).

• Spearhead the global planning, execution, and optimisation of integrated marketing campaigns across diverse channels.

• Provide visionary guidance for the global adaptation and creation of all advertising creative and content strategies.

• Oversee performance measurement and analysis of all global communications initiatives, driving continuous optimisation.

• Manage Diplomatico’s global brand reputation, including the development of strategic crisis communications plans.

• Foster seamless cross‑functional collaboration with market teams, product development, insights and sales.

• Manage the dedicated global communications budget, ensuring efficient resource allocation.

• Champion Diplomatico’s distinct brand voice and ensure strict adherence to brand guidelines and legal compliance.

What You Bring to the Table

• Minimum of 6 years experience in developing and implementing holistic, integrated global communications or marketing strategies.

• Proven ability to lead and manage multiple external agencies and drive integrated execution.

• Deep and current understanding of the evolving global media landscape, leveraging digital and influencer channels to generate cultural momentum.

• Experience crafting compelling narratives and guiding premium content creation for a global consumer audience.

• Strong analytical skills to interpret complex communication data and drive measurable performance optimisation.

• Ability to build and maintain effective working relationships and influence diverse global teams and senior stakeholders.

What Makes You Unique

• Experience with luxury goods or luxury wine and spirits - agency or brand side.

• Experience leading communications for a brand that achieved outsized growth through disruptive, non‑traditional marketing.

• Ability to adapt communication strategies to diverse cultural contexts and market nuances on a global scale.

Who We Are

We believe great people build great brands. A career at Brown‑Forman offers growth with personal and professional challenges, teamwork, and encouragement to bring the best self to work.

What We Offer

Total Rewards at Brown‑Forman are designed to engage our people for sustainable growth, equitable pay structures, and a premium employee experience with a range of benefits that reflect our values and meet the diverse needs of our workforce.