Global Brand Manager

Unilever; London; Hybrid; GBP 62,000 - 73,000; Full time

Job summary

A leading FMCG company is seeking an Interim Global Brand Manager for its Dove brand, focusing on social media strategy and content development across platforms like Instagram and TikTok. This role involves collaboration with global teams and stakeholders to drive brand engagement and presence. The position offers a full-time contract in a modern London office, with a competitive salary package.

Benefits

Staff shop with discounted products

Free tea & coffee

Onsite Deli and restaurant

Gym access (subscription required)

Qualifications

• Experience in social media content creation, particularly for platforms like Instagram and TikTok.
• Proven track record in launching complex global initiatives and managing stakeholders effectively.
• Ability to analyze data and adapt strategies based on performance insights.

Responsibilities

• Develop and implement Dove's global content strategies across social media.
• Drive engagement through innovative campaigns on Instagram and TikTok.
• Collaborate with a wide network of global stakeholders to enhance brand presence.

Skills

Social Media Strategy

Content Development

Project Management

Stakeholder Engagement

Job description

Manpower are currently seeking an interim Global Brand Manager, to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.

The position is based at Blackfriars on London’s Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary until end May 2026, requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £73,000 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

ABOUT DOVE:

Dove is the largest brand in Unilever and in recent years has enjoyed spectacular rates growth. With a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success. The brand is loved by millions of consumers worldwide for both its products and its distinctive character, among this its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within which has since inspired women globally. Dove’s unique identity and POV on beauty has inspired globally renowned campaigns and propelled the brand to its current iconic status. Dove’s purpose is supported by tangible Brand Do’s – from the Dove Self-Esteem Project that has reached 134M young people, to legislation change in the area of beauty diversity. It’s an exciting time to be part of this hugely successful brand and to accelerate Dove’s growth as it continues to fly even higher around the world.

JOB PURPOSE:

In this role you will be leading our social and content strategies across our Dove global owned channels with a core focus on Instagram and TikTok as part of the wider channel mix. This is a dynamic role working with a wide network of stakeholders and a primary content agency to drive our brand equity, desirability and purpose through industry-leading communication. We’re looking for someone who’s full of energy and can take complete ownership for developing and shaping our strategy and keep moving the needle across our global owned channels whist driving consistency and excellence across local and regional owned channels. You’ll need to consider the wider social landscape and best practices, whilst ensuring we are listening to the needs from across the business. During this last year, Dove has gone through a thorough revamp of its identity, aligned to the vision to make every piece of the marketing mix a truly desirable representation of the brand that celebrates the full potential of its distinctiveness and purpose. Ensuring this elevation translates across our social touchpoints as we expand our owned channels globally will be a key deliverable for this role.

You’ll work directly with the rest of Dove Masterbrand team and be regularly exposed to the Global Dove Masterbrand VP, as well as liaising with senior leadership and teams across Dove global markets. You will work with the Head of Strategy and Comms to achieve success. As we move the social strategy into execution, we will be looking at recruiting a junior brand manager resource to support this role.

RESPONSIBILITIES:

In this role you will:

• Developing, championing and safeguarding Dove Global content strategies
• Drive the Dove Global social strategy and ensure it comes to life in the most effective way with industry-leading Dove social channels, with content that engages with quality and consistency Globally
• The role is primarily focussed on all Dove owned social channels (mainly Instagram and TikTok) with oversight of all other regional/local channels
• Working with stakeholders on key strategic social projects that will help further the Dove business and our goal to be a brand who is present in action and culture
• Advance and day-to-day planning of Global owned social content and guidance and oversight of market content planning
• Managing content creation via our agencies and leading approvals of key content that cuts through on social (primarily Instagram and TikTok)
• Working to execute digital content for a wide variety of campaigns including largescale Global campaigns.
• An obsession with analytics and test and learn with the flexibility to pivot with the learnings
• Being a guardian of our digital visual identity and tone of voice
• Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring trends and ideas in culture, that can be great nuggets for the brand to leverage.

ALL ABOUT YOU

• Experience of working in a Social first mindset: You live and breathe social content with a number of years’ experience under your belt. You will understand in-depth how Instagram and TikTok in particular work, in addition to all other social channels, with an instinct for how differently content resonates on each and you’ll know how to use the analysis to your advantage. You have good experience on working with big brands with a global reach and working with different markets and stakeholders.
• Experience of launching complex, global initiatives. You are capable of orchestrating across teams and external partners to deliver on time, in full, initiatives in market. You have the drive to make things happen, flag roadblocks, manage stakeholders, convince and influence to get things done. You’re a highly organised project manager, able to prioritise a multitude of workstreams and thrive in a fast-paced idea-rich environment.
• Experience in working with Global Creative agencies: you have worked and partnered with social content and design agencies before, worked with creatives on giving sharp, actionable, and inspiring feedback, including managing extensive production shoots. You can build relationships and trust, balancing the executional requirements of the brand, with the ability to let the creative process flow successfully.
• The ability to understand culture and “be in culture”: as our world moves so fast, so does culture, and it is the same for how our owned channels reflect the continuous evolution of our product and purpose work. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job.

Blackfriars working environment:

• Iconic location on the Victoria embankment, modern working environment
• Short walk from Blackfriars station
• Staff shop discounted products
• Free tea & coffee facilities
• Onsite Deli and a restaurant open for breakfast and lunch
• Gym is available for use subscription required.