Global Associate Audience Director

Publicis Groupe Holdings B.V; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading global marketing agency in Greater London is looking for an Audience Associate Director to drive innovative audience strategies. The role requires shaping global audience frameworks, fostering collaboration across teams, and managing audience activation. The ideal candidate has hands-on experience with analytics tools and a deep understanding of media activation. This position promotes hybrid working, allowing flexibility while ensuring impactful contributions to digital marketing campaigns.

Benefits

Flexible working arrangements

Reflection days for well-being

24/7 helpline for support

Full pay for family milestones

Additional day off for your birthday

Local discounts at various retailers

Qualifications

• Hands-on experience with DMPs, CDPs, or programmatic platforms.
• Confident communicating complex technical content to senior stakeholders.
• Experience managing workflows between global hubs and local markets.

Responsibilities

• Shape global audience strategies and data-driven use cases.
• Maintain and enhance the audience framework.
• Collaborate with data and engineering teams for data integrity.

Skills

Experience with DMPs, CDPs, programmatic platforms

Deep understanding of media activation

Detail-oriented

Communication with senior stakeholders

Self-motivated and charismatic

Tools

Analytics tools

Job description

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview

Are you ready to make an immediate impact on a global stage? We’re looking for an Audience Associate Director to shape, activate, and future-proof audience strategies across multiple markets. This is your chance to work at the intersection of data, technology, and creativity, driving best-in‑class digital marketing campaigns and defining the future of audience management.

You’ll thrive in a fast-paced, data-driven environment, bringing strategic insight, operational excellence, and a hands‑on approach to audience activation. If you’re passionate about programmatic activation, audience data, and digital advertising, this role will let you lead, innovate, and make a real difference.

Why This Role Is Exciting

• Influence audience strategies that reach millions across multiple markets.

• Work at the forefront of digital marketing and audience innovation.

• Collaborate globally while leading scalable, repeatable processes.

• Combine strategy, tech, and creativity to shape the future of digital audiences.

Responsibilities

What You’ll Do

Lead Audience Strategy

• Shape global audience strategies and data‑driven use cases.

• Maintain and enhance the audience framework and best‑practice playbooks.

• Deliver insights and performance reports that inform campaign planning.

• Recommend integrations and measurement approaches to optimize audience activation.

Drive Audience Operations & Activation

• Lead in‑platform audience operations, ensuring clean, accurate, and scalable execution.

• Collaborate with data and engineering teams to uphold governance and data integrity.

• Forecast, size, and activate 1st‑party audience opportunities.

• Guide creative strategy for audience‑led campaigns and troubleshoot technical issues.

Future‑Proof Digital Audiences

• Support strategies that address identity challenges, cookie deprecation, and evolving digital standards.

• Create roadmaps, pilots, and operational workflows to prepare audiences for the future.

• Ensure processes evolve to remain compliant, effective, and scalable across markets.

Qualifications

What We’re Looking For

• Hands‑on experience with DMPs, CDPs, programmatic platforms, or analytics tools.

• Deep understanding of media activation, site tagging, and audience analytics.

• Highly organized, detail‑oriented, and proactive.

• Confident communicating complex technical content to senior stakeholders.

• Self‑motivated, charismatic, and capable of building strong cross‑market relationships.

• Experience managing workflows between global hubs and local markets.

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).