General Manager

GymNation; Lancashire; On-site; GBP 30,000 - 50,000; Full time

Job summary

A fitness company is looking for a passionate General Manager to lead their team in Blackpool, Lancashire. The role emphasizes sales excellence and team development, requiring strong leadership and analytical skills. You'll oversee daily operations and implement strategies to drive new member acquisition while fostering a culture of high performance. This position offers a dynamic work environment with a competitive salary and performance bonuses, making it ideal for those ready to make an impact in the fitness industry.

Benefits

Highly competitive salary

Monthly performance bonuses

Opportunities for career growth

Collaborative team culture

Qualifications

• Proven success in managing or leading teams in KPI-driven environments.
• Deep passion for health and fitness along with a commitment to coaching.
• Strong understanding of online systems and the ability to train teams.

Responsibilities

• Lead and develop your team for exceptional service in day-to-day operations.
• Implement sales process focusing on acquiring new members and meeting targets.
• Utilize analytical skills to drive performance and ensure commercial growth.
• Optimize team performance and maximize profitability through operational insights.
• Maintain operational standards while delivering outstanding member experience.

Skills

Leadership

Sales management

Team development

Analytical skills

Customer service

Job description

We are looking for SALES PROFESSIONALS with a passion for fitness – that is our business! THIS IS NOT A TRADITIONAL GM ROLE – the focus is SALES!

PLEASE ONLY APPLY IF YOU HAVE at least 2 years’ experience in a SALES role in Saudi / GCC region?

About GymNation

Founded in 2017, GymNation made its bold entrance into the UAE fitness scene with one mission: to be The People’s Gym. Our goal is simple—make health and fitness accessible, affordable, and, most importantly, fun for everyone across the region.

We recognized that the traditional gym experience in the Middle East had left residents overcharged for subpar, uninspiring facilities. We knew it had to change. So, we set out to create a gym that challenges the status quo—a gym that isn’t just a place to work out but a space that builds strength, confidence, and community.

GymNation was born out of a movement: to combat inactivity, break down barriers to fitness, and create a welcoming environment where everyone, regardless of shape, size, or ability, can thrive. We’re not just here to provide gym equipment—we’re here to provide a life‑changing experience that empowers individuals to move, grow, and become the best version of themselves.

At GymNation, we believe fitness should be for all.’s why we’re committed to offering world‑class facilities, a supportive community, and a gym culture that champions inclusivity and motivation. With GymNation, getting fit doesn’t need to feel intimidating—it just needs to feel right.

As the General Manager at GymNation, you’ll be at the helm of a thriving fitness community, responsible for recruiting, training, and leading a high‑performance team. With your extensive understanding of sales and passion for operational excellence, you’ll drive the success of your club, ensuring members enjoy a world‑class fitness experience every day.

Key Responsibilities:

• Lead, inspire, and develop your team to deliver exceptional service and ensure the child's day‑to‑day operations of the club.
• Implement and oversee the sales process, focusing on new member acquisition, renewals, and member referrals to meet and exceed set targets.
• Utilize your strong analytical skills to interpret key data and drive performance, ensuring the club’s commercial growth.
• Dive deep into the operational side of the business, understanding the details to optimize team performance and maximize profitability.
• vartify a culture of excellence by ensuring operational standards are consistently met while delivering an outstanding member experience.

About You:

• Proven success in managing or leading teams, ideally in high‑performance, KPI‑driven environments.
• A deep passion for the health and fitness industry, coupled with a commitment to people development and coaching.
• Strong understanding of online systems and digital tools, and the ability to train your team to leverage them effectively.
• You don’t need a background in fitness management – what matters most is your ability to lead, drive sales, and inspire teams.
• If you come from a management background with a focus on sales or are a high‑performing sales manager ready to take the next step in your career, you’ll thrive in this role.

What We Offer:

• A dynamic and fast‑paced work environment where you can make a real impact.
• Highly competitive salary along with monthly performance bonuses.
• Opportunities forाको growth, with ongoing development and career advancement.
• A collaborative team culture dedicated to achieving success and delivering exceptional service to our members.

If you're passionate about fitness and leadership and want to be part of an innovative and fast‑growing company, we’d love to meet you!

General Manager • Blackpool, Lancashire, England