Full-Funnel Marketer (Acquisition & Onboarding)

Old Queen Street Media; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic media agency in the UK seeks a hands-on full-funnel marketer responsible for executing acquisition and onboarding strategies across various platforms. The ideal candidate will have a minimum of 2 years of experience in subscription-based marketing and a strong understanding of customer journeys and marketing funnels. Responsibilities include building integrated campaigns, optimising user journeys, and ensuring adherence to KPIs. Competitive salary based on experience with attractive benefits including a pension scheme and discounts at the company restaurant.

Benefits

5% Employer Contribution Pension Scheme

Generous discounts at company restaurant

Cycle to work scheme

Interest-free season ticket loan

Qualifications

• Minimum 2 years in acquisition or lifecycle marketing in subscription-based business.
• Experience with campaign execution on platforms like Meta and Google Ads.
• Understanding of marketing funnels and customer journeys.

Responsibilities

• Execute the end-to-end marketing funnel.
• Build and deliver integrated campaigns across multiple platforms.
• Optimise onboarding journeys to enhance retention.

Skills

Acquisition marketing

Lifecycle marketing

Campaign execution

Data analysis

Customer journey optimization

Tools

GA4

Campaign Monitor

Customer.io

Job description

OQS Studio is the newly formed in‑house creative agency powering standout campaigns across The Spectator, UnHerd, and Apollo — in the UK and internationally. We blend editorial flair with marketing precision to grow audiences, drive subscriptions, and strengthen the reach of our titles.

We’re looking for a hands‑on full‑funnel marketer to execute acquisition and onboarding strategy across all platforms. You’ll be integral in our drive to turn curiosity into commitment — building, optimising and monitoring journeys that convert readers into loyal subscribers, from first impression to long‑term retention.

What you will be doing:

• Execute the end‑to‑end marketing funnel across OQS titles — with particular focus on top‑of‑funnel acquisition and post‑sign‑up onboarding (days 0–30).

• Build and deliver integrated campaigns across Meta, Google, YouTube, newsletters, web, and app.
• Build and continuously optimise onboarding journeys — including triggered email flows, landing pages, push notifications, and in‑app content.
• Work closely with product, editorial, data, and design teams to ensure a seamless, high‑quality user journey.
• Adhere to clear reporting frameworks to track acquisition, conversion, and LTV across channels, working towards pre defined KPIs.
• Maintain structured testing programmes (A/B, multivariate, offer testing) to inform strategy and increase ROI.
• Ensure campaigns are both on‑brand and optimised for performance — with a clear understanding of the nuances across titles and platforms.
• Handle on‑site promotions, metering journeys and offer pages.

• Minimum 2 years working on acquisition or lifecycle marketing in a subscription‑based business, publisher, or DTC environment.
• Hands‑on experience executing campaigns across Meta, Google Ads, YouTube, and similar performance platforms.
• Practical experience building onboarding journeys that drive early engagement and improve retention would be a positive.
• An understanding of marketing funnels, customer journeys, attribution models, and LTV forecasting.
• Hands‑on experience with GA4, Parse.ly, Campaign Monitor/Mailchimp, Customer.io or equivalent tools.
• Knowledge of publishing tools i.e. Zephr or Piano is an advantage and some basic coding (HTML & CSS) is a benefit to create basic email and marketing templates.
• A creative, collaborative mindset — with a strong eye for copy, design, and user experience.
• Clear communicator and confident operator, comfortable working across multiple titles and stakeholder groups.

• Salary dependent on experience.
• 5% Employer Contribution Pension Scheme.
• All staff receive generous discounts at our Company restaurant, as well as free breakfast and fruit.
• Cycle to work scheme.
• Interest free season ticket loan.