Freelance B2B Content Strategist

Digital; City Of London; Remote; GBP 60,000 - 80,000; Part time

Job summary

A leading content strategy agency is seeking an experienced B2B Content Strategist to create and implement content strategies in the B2B tech industry. The ideal candidate will have proven experience in B2B content, SEO, and excellent communication skills. This freelance position is remote, focusing on enhancing brand presence through LinkedIn and other platforms.

Qualifications

• Proven experience in B2B content strategy, project management, and copywriting.
• Strong understanding of SEO best practices.
• Experience in developing and executing content strategies for LinkedIn is a plus.

Responsibilities

• Create a comprehensive B2B content strategy focusing on LinkedIn.
• Conduct keyword research to optimize content for search engines.
• Produce high-quality, engaging content tailored to the audience.
• Perform market research to identify content needs and trends.
• Write and edit persuasive copy for various platforms.
• Review content assets for clarity and quality.
• Collaborate with internal teams for content requirements.
• Analyze content performance metrics to assess effectiveness.

Skills

B2B content strategy

SEO best practices

Project management

Copywriting

Leadership skills

Communication skills

Job description

Hire Digital is seeking an experienced B2B Content Strategist (Freelance, Remote) to join our team. This position focuses on creating and implementing a strong content strategy that strengthens our brand presence in the B2B tech industry, particularly through LinkedIn and SEO-driven content.

Responsibilities

• Create a comprehensive B2B content strategy, prioritizing LinkedIn and our content hub to engage technology decision-makers and business leaders
• Conduct thorough keyword research to optimize content for search engines, ensuring maximum visibility and engagement
• Produce and curate high-quality, engaging content tailored to our target audience, enhancing brand authority and driving business objectives
• Perform market research to identify content needs, trends, and opportunities that align with our business goals
• Write and edit persuasive copy across various platforms, including websites, marketing materials, and social media, adhering to brand guidelines
• Review all content assets for clarity, quality, and consistency before submission to clients and stakeholders
• Work closely with internal teams to gather requirements and feedback, ensuring content meets expectations and delivers value
• Analyze content performance metrics to assess effectiveness and inform ongoing and future content strategies

Requirements

• Proven experience in B2B content strategy, project management, and copywriting, specifically within the tech sector
• Strong understanding of SEO best practices and keyword research methods
• Experience in developing and executing content strategies for LinkedIn is an added advantage
• Excellent leadership and collaboration skills, proven ability to manage projects and teams effectively
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives