Founding GTM & Brand Lead (+ Equity) at Well-funded lifestyle fintech startup

Jack & Jill/External ATS; Remote; GBP 60,000 - 80,000; Full time

Job summary

A lifestyle fintech startup is seeking a Founding GTM & Brand Lead to build a luxury brand within the premium real estate sector. This role involves defining the brand's narrative and launching strategic GTM campaigns. The ideal candidate will have 2–6 years of experience in brand or growth roles and a strong creative skill set. This remarkable opportunity offers meaningful equity and the chance to shape a unique brand at the intersection of fintech and hospitality.

Benefits

Meaningful equity

Opportunity to shape a brand

Supportive ownership-driven culture

Qualifications

• 2–6 years of experience in brand or growth roles.
• Ability to produce premium copy and visual assets independently.
• Interest in architecture and strategic growth.

Responsibilities

• Define the brand's tone of voice and narrative.
• Launch multi-channel GTM campaigns with measurable targets.
• Activate strategic partnerships within exclusive lifestyle communities.

Skills

Brand or growth experience

Creative writing

Strategic partnership activation

Analytical skills

Job description

Founding GTM & Brand Lead

Well‑funded lifestyle fintech startup

Job Description

Join a category‑defining platform that enables co‑ownership of premium real estate. As the founding marketing lead, you will build a mass‑luxury brand from the ground up, blending fintech trust with hospitality emotion. You will drive the growth engine, define the narrative, and activate high‑end lifestyle partnerships to scale this unique property portfolio.

Location

London, UK (Remote)

Why this role is remarkable

• Rare opportunity to define a brand at the intersection of fintech, luxury real estate, and hospitality
• Backed by top‑tier funding and operating in an untapped market with high‑end physical assets
• Ownership‑driven culture offering meaningful equity and the chance to build a content engine from scratch

What you will do

• Define the brand's tone of voice and narrative to make compact luxury homes feel premium and desirable
• Launch multi‑channel GTM campaigns with clear growth hypotheses and measurable demand targets
• Activate strategic partnerships within exclusive lifestyle communities such as cycling, skiing, and luxury travel

The ideal candidate

• 2–6 years of experience in brand or growth roles, specifically for premium consumer or lifestyle brands
• Strong creative taste with the ability to produce "understated premium" copy and visual assets independently
• Maker energy with an interest in architecture and the analytical rigor to scale repeatable growth loops