Founders Associate (Growth/Commercial)

Spruce; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A renewable energy startup in London seeks a commercially-minded individual to drive growth across sales, marketing, and customer support. You'll run growth experiments and assist installers while contributing to meaningful projects that help reduce carbon emissions. The ideal candidate will be proactive, communicative, and analytical, with a salary range of £40-60k and inclusive perks including equity options and generous holiday time.

Benefits

Equity options

33 days holiday

Opportunity to work from abroad for 30 days annually

Collaborative team environment

Qualifications

• 1-5 years of work experience needed.
• Ability to write compelling, concise copy.
• Familiarity with Excel and data analysis.

Responsibilities

• Run growth experiments and marketing tests.
• Handle inbound demo requests and manage pipeline.
• Assist installers with customer support.
• Create top and mid-funnel marketing content.
• Conduct data analysis and reporting.

Skills

Proactiveness

Communication

Analytical skills

People skills

Job description

In just over a year, we’ve gone from 0 to over 400 customers with compelling signs of product market fit; succeeding where many have tried and failed before. We’re now on the hunt for a brilliant, commercially-minded all-rounder who wants to make an enormous impact on Spruce’s growth trajectory over the next 18 months. You’ll work on sales, marketing, customer success, strategy, reporting & analytics, as well as setting up and running the underlying tools/systems.

Quick background on Spruce

Almost 20% of the UK’s carbon emissions comes from heating homes – there’s simply no way to make reach net zero without phasing out gas and oil boilers. Right now the only serious alternative is heat pumps, with their almost-magical ability to turn 1 kW of electricity into 3-5 kW of heat (). But there’s a problem: the heat pump installation journey is slow, inefficient, and just so painful. This makes it really hard for existing installers to grow their businesses and puts off gas engineers from starting to do heat pumps. Perhaps most critically, it means you can’t currently offer a heat pump when someone’s boiler breaks and they urgently need heating.

We’re fixing this. We’ve built a platform for heat pump installers to manage the whole installation journey from initial enquiry through to final compliance paperwork, freeing up their time to focus on what really matters: doing high-quality installations, providing great customer service, and scaling their business. Despite only getting started at the beginning of 2024, we’re having a massive impact on installation businesses, suppliers, and manufacturers across the UK: halving the time they spend on each job, doubling their sales conversion rates, and boosting their bottom line.

Having now raised further investment, we’re in the process of scaling the team to massively grow our impact. We ultimately want to build an operating system for the whole home renewables supply chain. Picture a combination of ServiceTitan, Procore, and autoCAD and you might get a sense of where we’re headed…

The Role

As we build out our commercial team, you’ll be working closely with our founder Jo getting stuck into pretty much everything that goes on across the growth side of business. No two days will be the same, but your work will include:

• Running growth experiments – setting up and running our full set of growth/marketing tests, quickly binning things that don’t work, and iterating quickly on everything to find our Growth Levers.
• Doing sales – handling in-bound demo requests, managing pipeline, chasing prospects, and giving everyone an amazing initial impression of Spruce.
• Handling customer support – helping out installers when they get stuck or when something isn’t working in the way they’d expect, and building out training videos/tutorials so it’s easier for them to find answers for themselves.
• Writing content – top and middle-funnel marketing content, short form copy for our website, socials, ads, and nurturing emails, and onboarding guides for new customers.
• Data analysis & reporting – digging into how our customers are using the platform, breaking down conversion rates through our pipeline, spotting areas we can improve, and coming up with suggestions for when and how we should change tack.

You’ll have somewhere between 1 and 5 years work experience and you’ll ideally be:

• Relentlessly proactive – you naturally take responsibility, are always pushing to make things better, and just want to crack on and get stuff done;
• A brilliant communicator — you write compelling, concise copy and can explain complex concepts simply;
• Highly analytical — you love diving into data and are comfortable working in Excel;
• A natural “people person” — you love working with people, find it easy to warm to them and quickly put them at ease;

… and you’ll hopefully also love heat pumps!

£40-60k salary, depending on experience

Slice of equity (options) in the company

️33 days holiday and opportunity to work from abroad for another 30 days each year

Brilliant team to learn from and massive opportunity to grow

Meaningful, impactful work that genuinely improves the world.

Working at Spruce

• We’re currently a close-knit team of 10, split between London and Bristol. We spend 2-3 days each week working together in-person in both locations, and get everyone altogether every fortnight.
• You\'ll have genuine influence from day one. The best idea wins regardless of seniority. We expect you to challenge everything, ask "why?" multiple levels deep, and push back when something doesn\'t make sense.
• We want everyone to spend time with installers on-site, feel their pain points, then be able to rapidly suggest and implement solutions based on real feedback rather than assumptions.
• We move fast and ship imperfect things, learning from users rather than trying to perfect in isolation. When things break, we focus on how we fix it, what can we learn and never blame. You\'ll own your outcomes whilst knowing the team has your back.
• Feedback is constant, direct, and kind – we\'ll tell you when something isn\'t working and expect the same honesty (and empathy) back.