Founder & CEO - The AI Insurance Protocol

Story Terrace Inc.; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading AI insur-tech company is seeking a Founder & CEO to shape and build a new venture in London. The ideal candidate will have a strong background in B2B platform development and familiarity with regulated financial services. Responsibilities include defining the product strategy, securing early customers, and operating in ambiguity to establish a new standard in insurance. This position offers an exceptional opportunity with resources from experienced partners to drive innovation in the insurance industry.

Benefits

Capital stipend and studio budget

Hands-on support from a team of experts

Access to top-tier investors

Qualifications

• Experience as a founder or senior operator in a B2B setting.
• Familiarity with insurance or regulated financial services.
• Strong instincts in product and technology management.

Responsibilities

• Define initial product offerings and strategy.
• Turn AI workflows into a usable product.
• Identify and secure early customers.

Skills

B2B platform development

Regulated financial services knowledge

Product and technical instincts

Sales experience with enterprises

Comfortable operating in ambiguity

Job description

Location: International / London / Remote Start date: ASAP

Note: This is an opportunity to found a B2B AI insur-tech business from day one, with the pre‑seed backing from Founders Factory and Aviva.

About us

Founders Factory builds and funds startups together with exceptional entrepreneurs and the world’s leading companies. Created by IPO‑exited founders, we offer founders capital, operational support from a team of hands‑on experts, and unrivalled access to a coalition of industry‑leading corporate partners. Since 2015, our 450+ portfolio companies have raised $900mm in follow‑on funding from a roster of notable investors.

Our Studio partners with entrepreneurs at day one, developing new ideas, technologies and business models into high‑growth companies. We’re now exploring concepts at the intersection of wealth management and technology.

About the Venture

We are building the AI‑native insurance rails: a single MCP that allows LLMs, agents, and conversational interfaces to safely quote and bind insurance at scale.

Today, insurance distribution infrastructure is fundamentally human‑centric. Carrier systems expect rigid forms, proprietary schemas, and legacy pipes (Acturis, Polaris, portals, CSVs). Fraud, KYC, AML, and IDV checks are fragmented and bolted on. As a result, emerging LLM and agent‑based channels — chat, answer engines, AI search, copilots — cannot reliably interact with insurers in a compliant, bindable way.

The shift is already underway. Google AI Overviews, ChatGPT search, and Perplexity are changing how consumers discover and compare financial products. Insurers, PCWs, and brokers want access to this growth, but the infrastructure simply does not exist. MCPs are appearing, but none are designed for regulated, insurer‑grade workflows.

Our hypothesis is simple and ambitious: be the “Stripe for AI‑native insurance.”

We will expose a single, regulated MCP / HTTP endpoint that:

• Translates conversational risk data from LLMs and agents into insurer‑grade quote and bind requests
• Connects to multiple carrier pricing and underwriting systems (via existing exchanges, APIs, and controlled automation where required)
• Applies shared KYC, AML, fraud, and IDV checks as a first‑class layer
• Normalises responses across carriers, returning safe, explainable quotes and guidance — including when to decline or escape

The opportunity is significant. There is no clear category leader, incumbents are architecturally misaligned, and regulators are only beginning to shape how AI‑driven distribution should work. This is a narrow window to define a new protocol for insurance.

We are early by design. The solution is well‑formed, but scope decisions remain: initial product lines, customer buyer, and whether v1 focuses on pricing alone or full policy lifecycle. This role exists to make those calls and turn the hypothesis into a category‑defining company.

See our concept deck for more

Our offer

We don’t just fund ideas — we co‑build them.

Join as Founder & CEO and get access to a full‑stack venture studio offering designed to give you the best possible start. You’ll be supported by a full‑time venture builder, capital to get moving fast, and a team of specialists across product, tech, growth, and more:

• 💰 Capital: Stipend + studio budget to build, validate, and launch
• 🧠 Expert Team: Hands‑on support across product, growth, fundraising, AI/ML, design, legal, hiring, and more
• 🏗️ MVP Build: Full‑time venture builder(s) to help ship your first product
• 🔁 Accelerator: 6 months of deep operational support post‑launch
• 🤝 Strategic Network: Intros to top‑tier investors and corporate partners
• 🚀 Validation: A vetted concept, domain insight, and a head start in a massive market

This is your shot to build a world‑changing company, and the kicker is you will have a serious unfair advantage by being backed from day one by one of the world’s largest insurance companies.

Jobs to be done

As Founder & CEO, you will be responsible for turning a strong thesis into a scaled, defensible business.

• Define the wedge. Decide what we ship first: line(s) of business, geography, buyer, and whether v1 is pricing‑only or quote‑to‑bind.
• Turn a thesis into a product. Convert conversational AI workflows into a compliant, insurer‑grade MCP/API that actually gets used in production.
• Win the first customers. Identify who signs the first cheque and secure lighthouse insurers, MGAs, or PCWs willing to build against a new rail.
• Ship through legacy. Make pragmatic integration decisions across carrier APIs, exchanges, and portals without compromising long‑term platform strategy.
• Bake in trust. Ensure KYC, AML, fraud, and IDV are first‑class infrastructure, not bolt‑ons — and credible to regulators and insurers.
• Set the standard. Position the company as the default, regulated insurance endpoint for LLMs and agent‑based channels.
• Build the company. Hire the initial team, raise capital, and create momentum in a market that doesn’t yet have a category leader.

Your Ideal Experience

We are not looking for a traditional insurance executive or a pure AI researcher. The ideal candidate sits at the intersection.

• Founder or senior operator who has built a B2B platform or infrastructure product from zero to one.
• Deep familiarity with insurance or regulated financial services — enough to navigate underwriting systems, distribution, and compliance without hand‑holding.
• Strong product and technical instincts: you can reason about APIs, data models, and integrations even if you’re not writing the code yourself.
• Experience selling to large, risk‑averse enterprises and winning early lighthouse customers.
• Comfortable operating in ambiguity: shaping the product, defining the buyer, and making irreversible calls with incomplete data.
• Credibility with both conservative incumbents and forward‑looking AI/platform teams.

Most importantly, you are motivated by category creation — defining a new standard, not optimising an old one.

This is your company. We’re here to help you build it, FAST.