Flagship & Community Store Manager – Soho & Dray Walk, East London
As the Flagship & Community Store Manager at Peachy Den, you are the heartbeat of our physical retail operation, leading the teams across two locations ; our forthcoming flagship in Soho and our community store in Dray Walk, East London.
You will deliver exceptional customer experiences, uphold both spaces as inspiring, well-run environments, and ensure consistency in brand standards across locations. Reporting to the Head of Operations & Commercial Strategy, you will oversee all aspects of each store’s performance, team development, daily operations, and in-store activations.
Responsibilities : Sales & Performance
- Take full ownership of the stores’ sales results, ensuring targets are consistently met and exceeded.
- Lead the team to deliver measurable results, fostering a culture of accountability and performance.
- Monitor KPI trends and identify opportunities to maximise revenue
- Analyse store performance, share insights with HQ, and implement improvements to drive both short-term results and long-term growth.
Leadership & Team Management
- Lead, motivate, and develop retail teams across both locations to support sales and service excellence.
- Directly line-manage two Store Leads, supporting their development, performance, and leadership of their teams.Conduct 1 : 1s, coaching, and performance reviews, monitoring staff contribution to sales and KPI targets.
- Oversee recruitment, onboarding, and ongoing training of Sales Assistants and Keyholders.
- Foster a positive, inclusive, values-led culture that drives engagement and results.
Operations & Administration
- Ensure daily operational procedures are completed efficiently to support smooth trading.
- Oversee till reconciliation, cash handling, and reporting to maintain accuracy and support KPI tracking.
- Manage scheduling and labour allocation in line with expected footfall and sales targets.
- Maintain Health & Safety and security protocols, ensuring uninterrupted trading and staff safety.
Stock Management & Visual Merchandising
- Maintain brand-standard merchandising to support sales and enhance the customer experience.
- Oversee stock levels, restocking, and faulty stock procedures to ensure product availability and minimise loss.
- Conduct regular stock checks and maintain organised stockrooms to support smooth operations and maximise sales.
Customer Service & Brand Experience
- Lead by example on the shop floor, delivering exceptional service that drives loyalty and conversion.Gather customer insights and share with HQ to inform product, merchandising, and sales strategies.
- Champion the Peachy Den ethos in every interaction, enhancing both customer experience and sales potential.
Events, Activations & Reporting
- Partner with HQ to plan in-store events and activations that drive footfall and revenue.
- Provide feedback on event performance and in-store trends, implementing actionable improvements.
- Prepare weekly summaries of store performance, including key insights on staff, customers, and sales trends.
Requirements :
- 3+ years’ experience in retail management, ideally in a premium, fashion, or multi-site environment
- Proven track record of driving sales performance and achieving commercial targets
- Strong leadership skills with experience managing, coaching, and developing teams
- Excellent communication skills and confidence managing cross-location handovers
- Highly organised, with the ability to prioritise across two stores and manage shifting demands
- Strong understanding of store operations , including cash handling, rotas, H&S, and security procedures
- Experience in visual merchandising and maintaining brand presentation standards
- Comfortable analysing retail KPIs (footfall, conversion, ATV, UPT) and turning insights into action
- Confident handling customer escalations and delivering premium-level service
- Proactive problem solver with a hands-on, can-do attitude
- Reliable and punctual, with strong time management and attention to detail
- Flexibility to work weekends, evenings, and events as required
- Ability to build strong relationships with HQ teams, customers, and the wider community
- Strong understanding of Peachy Den’s brand principles, tone of voice, and community-led ethos , with the ability to embody and champion these in-store
- Desirable : Experience managing or working during new store openings , including launch planning and operational setup
Benefits :
- 20 days annual holiday plus bank holidays, for a total of 28 days off per year. (If you work a bank holiday, you’ll receive an alternative day off.)
- Flexible rolling schedule : Enjoy a balanced rota with predictable time off, including at least one full weekend off every month, while still covering key trading periods.
- Generous clothing allowance
- 45% staff discount
- Auto-enrolment pension scheme
How to apply? Send your CV and a cover letter to careers@peachyden.co.uk