Fitness Development Manager - North

Frasers Group; Shirebrook; On-site; GBP 32,000 - 38,000; Full time

Job summary

A leading fitness brand in the UK seeks a Fitness Development Manager to elevate fitness experiences across clubs. This senior role focuses on maintaining coaching standards, driving commercial success, and developing high-performing teams. Ideal candidates possess a Level 3 fitness qualification and demonstrable experience in group training. You will influence fitness delivery while enjoying benefits like a competitive salary, performance bonuses, and discounts across all brands.

Benefits

Salary: £35,000 + performance bonus

Company car

Free Everlast Gym membership

20% discount across all Frasers Group brands

Monthly recognition programmes

Qualifications

• Proven experience delivering various group training concepts.
• Strong knowledge of boutique fitness and large-scale gym operations.
• Flexibility to travel extensively and work varied hours.

Responsibilities

• Act as a visible ambassador for fitness across the Everlast Gyms estate.
• Own and drive the commercial success of fitness products across regions.
• Lead regional workouts, launches, and events across the Frasers Group estate.

Skills

Fitness qualification

Group training experience

Team leadership

Commercially minded

Stakeholder management

Passion for fitness

Education

Level 3 fitness qualification

Job description

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Company Description

Lead the standard. Develop the talent. Elevate the fitness experience.

Everlast Gyms is growing fast - and we're looking for a Fitness Development Manager to lead the performance, quality, and commercial success of fitness across our clubs from the Midlands to Scotland.

This is a senior, field-based leadership role for a fitness professional who can influence at scale. You'll shape coaching standards, develop high-performing fitness teams, and ensure every Everlast Gym delivers an elevated, commercially strong fitness proposition.

Backed by the power of Frasers Group, this is a career-defining opportunity to leave your mark on one of the UK's fastest-growing gym brand

What's in it for you?

Regional Leadership Impact

You’ll own fitness standards across a large estate, influencing performance, people, and product at scale.

Career Progression Without Limits

We grow fast - and we develop leaders even faster. This role opens pathways into senior fitness, commercial, and central leadership roles.

Training & Development

Ongoing leadership development, advanced fitness product training, and the opportunity to remain hands‑on delivering group training and events.

Reward & Recognition

• Salary: £35,000 + performance bonus
• Company car
• Free Everlast Gym membership
• 20% discount across all Frasers Group brands
• Monthly recognition programmes including Everlast Champions and Frasers Group Champion (double-salary month for winners)

A Culture Built for the Ambitious

Fearless, fast‑paced, high energy - built for people who back themselves and lead from the front.

Job Description

Lead the Fitness Standard

• Act as a visible ambassador for fitness across the Everlast Gyms estate
• Set, embed, and maintain elite coaching standards aligned to the Everlast brand
• Ensure consistent delivery of group training, PT, and fitness experiences across all clubs

Drive Commercial Performance

• Own and drive the commercial success of the fitness product across your region
• Support clubs to maximise PT revenue, group training utilisation, and engagement
• Use data, insight, and KPIs to influence performance and challenge underperformance

Develop High‑Performing Teams

• Recruit, train, develop, and retain Head Coaches, Personal Trainers, Fitness Coaches, and class instructors
• Support General Managers and Area Managers through onsite and remote coaching
• Build strong pipelines of talent and future fitness leaders

Deliver Elevated Fitness Experiences

• Lead regional workouts, launches, and events across the Frasers Group estate
• Drive group training engagement through innovative programming and activation
• Ensure fitness environments are professional, safe, engaging, and on‑brand

Execute with Precision

• Lead the rollout of new fitness products and initiatives
• Partner with Learning & Development to evolve training materials and delivery methods
• Maintain brand standards in line with the Everlast brand book across all clubs

Qualifications

• Level 3 fitness qualification (or equivalent) - essential
• Proven experience delivering a wide range of group training concepts
• Strong knowledge of both boutique fitness and large-scale gym operations
• Experience leading and developing teams of PTs and freelance coaches
• Commercially minded, with a clear understanding of fitness revenue models
• Confident, influential communicator with strong stakeholder management skills
• A passion for health, fitness, and coaching excellence
• Driven, ambitious, and committed to continuous development
• Flexibility to travel extensively and work varied hours to meet business needs

Additional Information

An opportunity like this at Frasers Group is for the fearless. To make the most of it, you’ll live and breathe our principles:

Own It - Own the standards, own the performance, own the results.
Think Without Limits - Be bold, be fast, be fearless.
Be Relevant - To our people, our members, and our future.
One Team - Aligned, collaborative, and driven to win together.
Honesty - Build trust, challenge respectfully, and lead with integrity.

Want to see what we’re building? Visit our Everlast LinkedIn page to learn more.