Field Sales Executive - Liverpool

Brown-Forman; Liverpool; On-site; GBP 80,000 - 100,000; Full time

Job summary

A premium spirits company in Liverpool is looking for a Sales Executive to champion iconic brands like Jack Daniel's. You'll elevate customer partnerships, drive value-led growth, and unlock new business opportunities. The ideal candidate holds a Bachelor's Degree and has IT skills, along with a strong business acumen and communication abilities. A full UK Driving License is required. Join a company that values teamwork and offers competitive benefits for personal and professional growth.

Benefits

Equitable pay structures

Premium employee experience

Sustainable benefits

Qualifications

• Bachelor’s Degree or equivalent experience required.
• Strong communication skills in influencing, listening, presentations, and writing.
• Full UK Driving Licence necessary.

Responsibilities

• Drive value-led growth through customer collaboration.
• Manage territory and customer engagements using Salesforce.
• Develop compelling account strategies for premium influencer accounts.

Skills

Fluent English

Strong Business Acumen

Communication skills

IT and social media experience

Strong stakeholder awareness

Analytical skills

Education

Bachelor’s Degree or equivalent experience

Tools

MS Office applications

Google applications

Salesforce

Job description

What You Can Expect

• Champion Iconic Brands & Cultivate Super Premium Growth: Take the reins in further building the legendary Jack Daniel's, while spearheading the expansion of our exceptional Super Premium portfolio, featuring the distinguished El Jimador, the Mediterranean marvel Gin Mare, the award-winning Diplomatico, and the sophisticated Woodford Reserve.
• Elevate Customer Partnerships: Nurture and expand relationships with all key customers within your territory, becoming their trusted partner in success.
• Drive Value-Led Growth: Collaborate closely with customers to develop and execute business plans, prioritizing value creation that naturally fuels volume expansion.
• Unlock New Business: Pursue new business opportunities by collaborating with national and regional wholesale teams and directly securing key accounts to expand our premium brand presence in influential on‑premise locations.
• Forge Internal Connections: Cultivate strong collaborative relationships across Brown‑Forman's UK operations and the wider On‑Trade team, fostering a unified and high‑performing environment.
• Act like an On‑Trade Ambassador: Serve as a key point of contact within your region, actively participating in industry events and building invaluable relationships at strategic gatherings and activities.
• Territory Management: Expertly maintain, plan and prepare for customer engagements within the Salesforce platform, ensuring meticulous organization and time management.
• Craft High‑Impact Account Strategies: Create compelling Account Plans for independent free trade premium influencer accounts, designed to deliver significant year‑over‑year value and volume growth in alignment with key performance indicators.
• Resourceful Budget Management: With the support of your Regional Sales Manager (RSM), effectively plan and manage company budgets and resources to maximize impact.
• Drive Efficiency and Compliance: Leverage CRM technology and adhere to established sales processes and tools for streamlined operations and effective performance.
• Champion Responsible Growth: Execute incentive programs under RSM guidance while consistently upholding corporate and social responsibility guidelines.

What You Bring to the Table

• Bachelor’s Degree or equivalent experience.
• IT and social media experience and maturity- MS Office applications & Google applications.
• Strong Business Acumen.
• Fluent English, both spoken and written.
• Strong communication skills (influencing, listening, presentations, written).
• Self‑starter with ability to plan, prepare and gain alignment with others.
• Able to prioritise with demonstrated ability to organise and manage multiple projects to completion by specific time‑bound deadlines.
• Ability to build strong relationships at all levels with strong stakeholder awareness.
• Collaborative team player who is adaptable, flexible and resilient.
• Full UK Driving Licence.

What Makes You Unique

• Prior experience within the wine and spirits or luxury FMCG industries.
• Understanding of sales negotiation and results‑oriented mindset.
• Collaborative and cross‑functional approach to working.
• Great analytical skills, commercially savvy and solution‑focused in solving problems.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown‑Forman. Being a part of Brown‑Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown‑Forman is designed to engage our people and ensure sustainable, profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

Requisition Type: Employee
Management Level: Professional
Global Job Level: P4
Number of Openings Available: 1