Field Sales Engineer

WR Engineering; Coventry; Hybrid; GBP 40,000 - 55,000; Full time

Job summary

A well-established industrial automation specialist is seeking an experienced Field Sales Engineer to cover the Midlands region. The role involves managing customer relationships and providing technical sales support for industrial automation solutions. Suitable candidates will have proven field sales experience and a strong technical background in automation systems. The position offers opportunities for long-term growth and autonomy in a collaborative working environment.

Benefits

Long-term career progression

Development opportunities

Collaborative working environment

Qualifications

• Proven experience in field sales or technical sales within industrial automation.
• Strong working knowledge of automation hardware and systems.
• Ability to manage a sales territory autonomously.

Responsibilities

• Managing and growing a portfolio of industrial customers through field-based sales activity.
• Identifying and developing new business opportunities.
• Conducting site visits and technical consultations.

Skills

Field sales experience

Knowledge of industrial automation

Consultative selling approach

Communication and negotiation skills

Driving licence

Tools

PLCs

HMIs

Servo systems

Control hardware

Job description

Field Sales Engineer - Industrial Automation

Location: Coventry (Field-based - Midlands & UK-wide travel)

Employment Type: Permanent, Full-time

The Opportunity

I'm currently working with a well-established and growing industrial automation specialist that is looking to appoint an experienced Field Sales Engineer to cover the Midlands region, with Coventry as the base location.

This role would suit a commercially driven sales professional with a strong technical background in industrial automation, who enjoys face-to-face customer engagement and consultative, solution-led selling.

The Role

As Field Sales Engineer, you will be responsible for developing and managing customer relationships across the Midlands and wider UK, providing technical sales support and delivering tailored automation solutions.

Key responsibilities

• Managing and growing a portfolio of industrial customers through field-based sales activity
• Identifying and developing new business opportunities within manufacturing and process industries
• Selling industrial automation solutions and components, including PLCs, HMIs, drives, servo systems, inverters, and control hardware
• Conducting site visits, technical consultations, and solution presentations
• Managing the full sales cycle from enquiry through to order and after-sales support
• Working closely with internal engineering, service, and operations teams to ensure a high level of customer satisfaction
• Maintaining accurate CRM records, forecasts, and sales activity reporting

About You

• Proven experience in field sales or technical sales within industrial automation
• Strong working knowledge of automation hardware and systems (PLC, HMI, drives, motors, control panels)
• A consultative, relationship-focused approach to sales
• Experience selling into manufacturing environments (automotive, food & beverage, packaging, logistics, or similar)
• The ability to manage a sales territory autonomously
• Strong communication, negotiation, and presentation skills
• A full UK driving licence

What's on Offer

• A permanent, field-based role within a growing industrial automation business
• Long-term career progression and development opportunities
• Autonomy and trust, supported by an experienced leadership team
• A collaborative and commercially focused working environment