Field Marketing Manager (London, Hybrid)

GTreasury; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A financial technology firm is seeking a Field Marketing Manager to enhance their regional marketing initiatives. This role focuses on strategy execution, collaboration with sales teams, and creative engagement tactics to drive growth. The ideal candidate will have over 5 years of experience in B2B marketing, specifically within the SaaS industry. The position offers a hybrid working model and aims to cultivate a culture of collaboration and growth.

Benefits

Great benefits

Open collaboration culture

Growth opportunities

Qualifications

• 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS.
• Proven ability to design integrated marketing programs that deliver measurable pipeline results.
• Experience working with enterprise sales teams targeting C-level executives.

Responsibilities

• Develop and execute a regional field marketing strategy aligned with global objectives.
• Plan, manage, and host regional events and webinars to engage prospects.
• Design and implement Account-Based Marketing strategies for high-value accounts.

Skills

B2B field marketing experience

Event management skills

Project management

Strong communication skills

Education

Bachelor's degree in Marketing or Business

Tools

HubSpot

Salesforce

Job description

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Field Marketing Manager (London, Hybrid)

Job Summary

GTreasury is the leading innovator of integrated SaaS treasury and risk management solutions for the digital treasurer. Developed using the latest technology, GTreasury helps empower organizations on their path to strategic treasury, by enabling total visibility into their cash, liquidity, payments and financial risk management. With enterprise clients spanning North America, EMEA and APAC, GTreasury is headquartered in Chicago with offices in London, Sydney and Manila.

As a Field Marketing Manager at GTreasury, you will be responsible for planning, executing, and optimizing regional field marketing initiatives and ABM campaigns for your territory. You'll collaborate closely with sales, marketing, and partner teams to design high-impact programs that engage target accounts, accelerate the sales cycle, and build GTreasury's presence in key markets.

This role is both strategic and hands-on, requiring creativity, strong analytical skills, and a passion for delivering results. You'll own your regional budget to host intimate executive experiences, manage our presence at industry events, execute targeted campaigns that drive measurable pipeline growth, and design creative engagement strategies that break through the noise with high-value prospects.

What We're Looking For:

• Optimism and curiosity: Optimism will allow you to see the solution through the constraints, and curiosity will allow you to chart the path to success.
• Question asking and problem solving: Success plans are never the same for each customer, and so "the magic" lies in asking the right questions and translating into a plan that shows value.
• Kind, thoughtful, and respectful with a growth mindset: It is all, always about the people and the team. We're looking for somebody who knows that software is a team sport, who values collaboration, and who is always growing and seeking to improve their own skills.

What You Will Do:

Field Marketing Strategy and Execution

• Develop and execute a regional field marketing strategy aligned with global marketing objectives and sales goals
• Plan, manage, and host regional events, including executive dinners, roundtables, workshops, and webinars to engage prospects and customers
• Build and execute targeted campaigns to drive awareness, engagement, and pipeline growth in your territory
• Own and manage regional marketing budget to maximize ROI and pipeline impact
• Represent GTreasury at key industry conferences and trade associations

Account-Based Marketing (ABM)

• Design and implement ABM strategies to support high-value accounts, creating personalized programs to drive engagement and conversions with CFOs and Treasurers at enterprise companies
• Collaborate with Account Executives to identify target accounts, tailor messaging, and design account-specific campaigns
• Develop creative engagement tactics including direct mail campaigns, thoughtful gifting strategies, executive door openers, and memorable giveaways that resonate with finance executives
• Partner with content and product marketing teams to develop assets such as landing pages, emails, and personalized outreach materials for ABM programs
• Leverage Zoominfo intent data to identify buying signals and prioritize marketing investments
• Execute multi-touch ABM plays that combine digital, direct mail, gifting, and event experiences to drive account progression

Cross-Functional Collaboration

• Work closely with regional sales teams, product marketing, and the broader marketing organization to ensure alignment on campaign goals and messaging
• Collaborate with Marketing Operations to ensure flawless campaign execution, tracking, and reporting
• Provide insights and feedback from the field to inform future marketing strategies and product positioning
• Coordinate with global events team on large-scale conference presence and activations

Program Measurement and Reporting

• Monitor the performance of field and ABM campaigns, analyzing metrics such as pipeline contribution, ROI, qualified contacts, and engagement rates
• Provide detailed post-campaign reporting and actionable insights to sales leadership and marketing stakeholders
• Maintain accurate campaign tracking in HubSpot/Salesforce with proper attribution
• Continuously refine campaigns based on data-driven insights to optimize performance and outcomes

Skills & Requirements:

• 5+ years of experience in B2B field marketing or demand generation, preferably within SaaS, FinTech, or enterprise software
• Proven event planning and execution experience, including managing logistics, vendor relationships, and on-site event coordination
• BDR/SDR or sales development background preferred - understanding of prospecting, outreach, and sales collaboration dynamics
• Proven ability to design and execute integrated marketing programs that deliver measurable pipeline results
• Experience working with enterprise sales teams targeting C-level executives
• Experience with marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
• Strong project management and organizational skills, with the ability to manage multiple priorities effectively

• Excellent communication and interpersonal skills, with a collaborative approach to working across teams
• Budget management experience with demonstrated ability to prove marketing ROI
• Creative mindset with experience designing memorable engagement tactics (gifting, direct mail, experiential marketing)

Preferred Qualifications:

• 2+ years of ABM experience with familiarity with ABM tools like 6sense or Demandbase
• Experience marketing to CFOs, Treasurers, Controllers, or finance personas
• Knowledge of treasury management, payments, or financial technology solutions
• Understanding of regional business practices and compliance considerations
• A data-driven mindset with proficiency in marketing analytics and reporting tools
• Experience with AI-powered content tools (Jasper, Tofu) or marketing automation at scale
• Familiarity with gifting platforms (Sendoso, Reachdesk, Alyce) or direct mail vendors

Education Requirements:

• Bachelor's degree in Marketing, Business, or related field preferred

What You Will Get:

• • A high impact, high visibility role at a growing SaaS company that values personal growth, accountability, and the concept of "good work."
  • A great management team and reporting structure that supports you and your growth.
  • A culture of open collaboration and problem solving
  • An empowered role on the success team, responsible for driving business value.
  • Great benefits and culture.

About GTreasury:

GTreasury provides CFOs and Treasurers with The Clarity to Act on strategic financial decisions with the world's most adaptable treasury platform, empowering them to face the challenges of today and tomorrow. Our industry leading solutions are purposefully designed to support every stage of treasury complexity, from Cash Visibility and Forecasting to Payments, Risk, Debt, and Investments. With GTreasury, financial leaders gain comprehensive connectivity across all banks and ERPs to build an orchestrated data environment, enabling rapid value realization with implementations up and running in weeks. Plus, our unmatched industry expertise ensures clients' continued success through dedicated guidance and top-tier support. Trusted by over 1,000 customers across 160 countries, GTreasury provides treasury and finance teams with the ability to connect, compile, and manage mission-critical data to optimize cash flows and capital structures.

GTreasury is headquartered in Chicago, with locations serving EMEA (Dublin and London) and APAC (Sydney, Singapore, and Manila).

At GTreasury, we know that our people are what makes GTreasury great and we celebrate the unique perspectives and experiences that our diverse teams bring to the table. GTreasury is an equal opportunity employer and does not discriminate against employees or prospective candidates based on race, color, religion, sex, national origin, gender identity or expression, age, disability, pregnancy (including childbirth, breastfeeding, or related medical condition), genetic information, protected military or veteran status, sexual orientation, or any other characteristic protected by applicable federal, state or local laws and we strongly encourage people from underrepresented groups to apply!

If you're applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [e-mail] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.