Fan Acquisition Lead

Red Bull Racing Formula One Team; Milton Keynes; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading sports marketing team in Milton Keynes seeks a strategic candidate to lead their Fan Acquisition efforts. You will drive digital growth through multi-channel campaigns that engage fans and enhance brand value. Strong candidates will have a proven track record in campaign strategy and budget management, along with exceptional interpersonal skills. This role offers a competitive benefits package and requires three days a week on-site.

Benefits

Bonus scheme

Private healthcare

Pension scheme

On-site gym

Free daily food allowance

Qualifications

• Proven experience in campaign strategy across digital and traditional channels.
• Strong communication skills and ability to manage stakeholders.
• Experience in delivering multi-channel campaigns with strong ROI.

Responsibilities

• Lead fan acquisition across paid and organic digital channels.
• Manage the acquisition budget and collaborate with marketing teams.
• Use data insights to refine strategy and improve fan lifetime value.
• Line manage a direct report overseeing Paid Media strategy.

Skills

Creative thinking

Commercial awareness

Interpersonal skills

Audience segmentation

Budget management

Job description

At Red Bull Technology Group, peak performance isn’t just for the track - it’s built behind the scenes. Our Support Functions power every aspect of our success so If you thrive in a fast-paced, high-performance environment and want to be part of something extraordinary, we want to hear from you!

This role will lead Oracle Red Bull Racing’s Fan Acquisition strategy, driving digital growth across CRM and Loyalty (The Paddock). Working closely with cross-functional marketing teams, you’ll design, deliver, and optimise multi-channel campaigns that put fans at the centre of our brand experience.

Main Responsibilities of the role:

• Lead fan acquisition across paid and organic digital channels, planning and optimising campaigns to deliver strong ROI and audience growth.

• Manage the acquisition budget and collaborate with creative, brand, communications, social, CRM, and content teams to deliver engaging multi-channel campaigns.

• Build strong relationships with Partnerships, Commercial, Web & CRM teams to leverage partner products and maximise monetisation of owned platforms.

• Use data and insights to refine strategy, improve fan lifetime value, and drive smarter, data-led decision making.

• Line manage a direct report, overseeing delivery of Paid Media strategy across multiple marketing verticals.

Essential attributes for success:

• Creative, commercially minded, and collaborative with exceptional interpersonal skills, strong communication, and proven ability to manage agencies, stakeholders, and teams.

• Proven experience in growth and campaign strategy across digital and traditional channels, with expertise in audience segmentation, attribution, and conversion tracking.

• Proven track record of delivering impactful multi-channel campaigns, managing budgets and ROI, and developing innovative concepts that engage fans and add value for partners.

• Whilst race travel is not part of the role, it is expected for the candidate to be comfortable with a flexible working schedule and occasional international travel where opportunities linked to campaign delivery arise.

• Committed to 3 days/week at our Red Bull Technology Offices in Milton Keynes.

Ready to be part of a team that pushes boundaries both on and off the track? At Red Bull Technology Group, we believe in rewarding excellence and fuelling potential.

As part of our Support Functions team, you’ll enjoy a competitive package of benefits designed to keep you at your best - on every level.

That includes access to:

• Bonus scheme

• Private healthcare

• A pension scheme

• On-site gym

• Free daily food allowance

• And many more!

It’s all part of our commitment to creating a workplace that’s as exceptional as the people who make it thrive. Join us - and help power the team behind the team.

Job Posting End DateWed, 17 Sept 2025