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A leading optical frame business is seeking a dedicated Eyewear Sales Representative for the North West Midlands. The role involves building strong relationships with eyecare professionals, executing a strategic sales plan, and driving profitability through tailored solutions. Ideal candidates will have field sales experience and a solid understanding of the eyewear market. The position offers a base salary around £40k with a potential OTE of £60k along with a company car and additional benefits.