Events and Workspaces Sales Executive

New Directions Holdings Limited; Cardiff; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading service provider located in Cardiff is seeking an Events and Workspaces Sales Executive who will be responsible for increasing revenue by filling office workspaces and generating event bookings. The ideal candidate should have experience in commercial property management and a proven ability to manage client relationships for sales maximization. The organization offers a flexible working environment and several additional benefits, ensuring employee satisfaction and development.

Benefits

Flexible working environment

Health Cashback scheme

Life Assurance of 4 x salary

Generous annual leave

Employee referral scheme

On-site Gym

Qualifications

• Previous experience in a similar business centre/serviced office environment.
• Strong understanding of customer experience and value addition.
• Previous event organization experience.

Responsibilities

• Generate and increase revenue through workspace and event bookings.
• Develop client relationships for enhanced sales opportunities.
• Maximize occupancy and maintain high-quality service.

Skills

Professional image and behavior

Customer service skills

Commercial awareness

Interpersonal and networking skills

Excellent administration skills

Project management skills

Flexibility

Education

NVQ Business Administration or equivalent

Tools

Microsoft Office

Job description

Who are we?

We are New Directions, a group of companies that provide UK wide services (including recruitment, training, care provision and other support services) within education, social care, domiciliary care and the pharmaceutical sector, from a network of offices across the UK.

We have recently been recognised for our fantastic business achievements across a number of awards:

• Finalists for Best In-House HR Team and Excellence in HR – CIPD HR Wales Awards 2024
• Winner of Best Employer, and Finalists for Best People Services, Best Business Services and Best Sustainability – Cardiff Life Awards 2024
• Winner of Best Technology and overall, Platinum Award Winner (Checks Direct) – Cardiff Life Awards 2024
• Highly commended for Skills Development – IOD Wales Awards 2024
• Finalists for Best Temporary Recruitment Agency, Recruitment Agency of the Year 100+ employees and Most Effective Compliance Operation – Recruiter Awards 2024
• Finalists for Scale-Up of the Year and Team of the Year (Checks Direct) – Fintech Wales Awards 2024
• Finalists for Best Technology (Checks Direct) – EntreConf Awards 2024
• Finalists for The Employer of the Year, Mid-Market Business of the Year Award and Family Business of the Year Award – Lloyd’s Bank British Business Excellence Awards 2024
• Finalists for Temporary Recruitment Company of the Year and Best Recruitment Company to work for (£50m to £100m) – TIARA Awards 2024
• Finalists for Employer of the Year, Financial & Professional Services Business of the Year and Technology Business of the Year – Cardiff Business Awards 2024
• Finalists for Business Services Business of the Year and Employer of the Year – South Wales Business Awards 2024

At New Directions, we deeply value our employees as the heart of our success, and we do this through our Impact Initiative. We recognise that each individual brings unique skills, perspectives, and dedication that drive our growth and innovation. We foster a culture of respect, inclusivity, and collaboration where every voice matters. By investing in professional development, wellbeing, and work‑life balance, we ensure our people feel supported and empowered to thrive. We celebrate achievements, encourage creativity, and provide opportunities for advancement. In summary, our Impact Initiative makes sure you feel valued – with celebrations, wellbeing support, and chances to give back as a team.

Job purpose

The Events and Workspaces Sales Executive will be responsible for generating and increasing revenue through increasing occupancy of office workspaces, generating event bookings and expanding our coworking offering. Alongside maximising sales opportunities, this role will support in delivering an effective service for the workspaces and ensuring client engagement and satisfaction.

Main duties

• Being confident to talk about all areas of our businesses.
• To be responsible for driving the sales of the various workspaces available by exhausting all business opportunities for office space, coworking, event space hire and meeting rooms.
• Developing and managing client relationships to maximise sales opportunities and ensure satisfaction.
• To have a strong focus on sales and marketing and be responsible for new business streams via prospecting and new tenant enquiries.
• To be accountable for maximising the occupancy and value of the sites including the units, shared space, tenancies and commercialisation opportunities.
• To generate a constant revenue stream for the event space hire.
• To maintain current knowledge of local business centres facilities including rental information, demand etc. to support the development of our workspaces’ strategy.
• To build relationships within the local property sector to enable networking and leads generation to turn these leads into new business within the workspaces.
• To promote the workspaces locally through business networking and generating business referrals.
• To manage the workspaces ensuring high quality business activities with maximum quality, service and profitability for the organisation.
• To build successful relationships with all tenants, in order to financially maximise on growth within these businesses, managing moves into larger spaces and offices, and providing quality customer service whilst keeping a focus on profitability and revenue.
• To host and organise networking events, charity events and any other networking opportunities for clients and visitors within the workspaces, helping to community build and foster a connection and community within the building.
• To work with the appropriate people to ensure effective marketing of co working, office space, meeting room and event space hire (including social media).
• To work with the wider team to actively promote internal & external events.
• Work alongside the appropriate people to build strategic plans to market the spaces and maximise brand awareness.
• Completing all related administrative duties.
• Develop community engagement programmes for Lambourne customers, ND employees as well as external engagement events to facilitate business engagement.
• Work with the wider team to generate a constant revenue steam for all spaces within Lambourne House.
• Supporting the facilities team in the operations of the wider business.

Main responsibilities

• Responsible for compliance with all relevant legislation, and processes, policies, and procedures.
• Responsible for taking reasonable care of your own health and safety and ensuring that you take reasonable care not to put other people (including fellow employees and members of the public) at risk by what you do or do not do in the course of your job.
• Responsible for safeguarding assets within your control and possession, including but not limited to hardware, software, systems, or information, and to report any suspected breach in security without delay, to the relevant personnel as required.
• Responsible for the non‑disclosure of any confidential information and/or trade secrets of the Company to third parties and/or the misuse of any confidential information and/or trade secrets of the Company for your own purpose/benefit.
• Responsible for establishing, maintaining, and developing excellent working relationships with colleagues within your department and the wider Company.
• Responsible for delivering exceptional levels of customer service; both to internal and external customers.
• Responsible for communicating with people in a respectful, courteous, and professional manner always.

Educational/qualification attainments

• NVQ Business Administration or equivalent
• Valid Full UK Driving License

Knowledge, skills and experience

• Always portrays a professional image and appearance, and demonstrates professional behaviors
• Experience in commercial property management in a similar business centre/serviced office environment
• Proven experience within an engagement role, with a demonstratable understanding of the importance of adding value to the customers experience.
• Previous experience of organising events and business forums
• Commercial awareness – understands the impact of financial performance on business results and how actions impact the broader commercial environment;
• Previous experience of managing a business centre including; sales, events, room hire etc
• Strong customer service skills, including the ability to remain flexible and calm in high pressure or continually changing situations;
• Ability to quickly develop and nurture credible working relationships with internal and external clients
• Excellent administration skills
• Excellent standards of accuracy, consistency and attention to detail
• Exceptional oral and written communication skills
• Excellent project management skills
• Exceptional attention to detail
• Flexibility to adapt to changing demands, and able to think on their feet
• Tact and diplomacy
• Discretion and a strong understanding and respect for confidentiality
• Honesty, trustworthiness and reliability
• Excellent organisational and time management skills, including the ability to prioritise and multitask in a demanding environment
• The ability to use own initiative and judgement and to be pro‑active
• The ability to research, digest, analyse and present material clearly and concisely
• The ability to work under pressure to strict deadlines
• An outstanding level of interpersonal and networking skills, including relationship management skills
• Ability to manage conflicting priorities
• Excellent word processing and IT skills, including knowledge of a range of software packages, including Microsoft Office

Personal qualities

• Confidence
• Accountability
• Resilience
• AttentivenessIntuitiveness
• Positivity
• Approachableness

What we offer

Fantastic employee benefits including:

• A flexible working environment, with the opportunity for hybrid working
• Health Cashback scheme
• Life Assurance of 4 x salary
• Pension Salary Sacrifice Scheme
• A generous annual leave entitlement of 25 days holiday plus bank holidays (rising to 27 days holiday after two years’ service)
• Opportunity to purchase additional annual leave through salary sacrifice
• A day off for your birthday
• A Giving Back day – to offer your services to the local community
• Electric Vehicle Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
• Cycle to Work Salary Sacrifice Scheme (subject to qualifying eligibility criteria)
• Opportunity to join our 3% interest Christmas savings scheme
• Employee referral scheme; you can earn between £250 and £500 for each successful referral into the business
• Regular social, health and well‑being events
• Free on‑site parking
• On‑site Gym