European Marketing Lead & Vodka, Gin

Sazerac Company; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A well-known spirits production company in the Greater London area is seeking a strategic portfolio manager to lead the Gin, Rum, and Vodka categories. The successful candidate will conduct market analysis, develop long-term plans, and collaborate with cross-functional teams to track performance. Extensive experience in analytics and stakeholder management is essential, with travel required up to 20%. An environment that fosters strong leadership and collaboration awaits the right candidate.

Qualifications

• Extensive relevant functional experience.
• Mastery in managing internal stakeholders.
• Strong proficiency with systems and data analysis tools.

Responsibilities

• Execute and develop strategic direction and performance of the Gin, Rum, Vodka portfolios.
• Conduct competitive audits to identify trends and opportunities.
• Assist in building a 3-5 year plan for financial targets.

Skills

Analytical skills

Interpersonal skills

Project management

Data analysis

Communication skills

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Job Description/Responsibilities

Execute and develop strategicdirection and performance of theGin, Rum, Vodkaportfoliosto meet or exceed Sazerac's financial targets acrossprioritycountry/brand mix.

Market analysis

• Conduct category based competitive audits to identify trends, opportunities and translate them into actionable solutions.
• Support the identification of category drivers and category entry points in each market, providing insight to EU Lead of Portfolio Planning and EU Marketing Director.
• Establish framework and systems to monitor leading and lagging performance indicators across portfolio brands.

Strategic planning

• Assist in building a3-5 yearplan to reach Sazerac's financial targets forprioritybrands/markets.
• Support the overall portfolio for the Hub and align specific line ups for each EU market. Identify and close portfolio gaps within guidance from EU Lead of Portfolio Planning & EU Marketing Director.
• Roll up portfolio role, objectives and KPIs for each brand.
• Tier and standardize support model across brands.

Brand building

• Aid in identifying platforms to build mental and physical availability (bothOn Trade andOff Trade) ofprioritybrands across EU.
• Execute trade marketing programs, tools, activations within guidelines from Shopper COE.
• Execute against established pricing corridors definition for each brand.
• Ensure product availability to fulfill all category entry points with distinctiveness.
• Support the EU portfolio Planning Lead & EU Marketing Director in defining distribution requirements and targets; lead sell in efforts to distributor and trade.

P&L management

• Model scenarios to invest ahead of growth providing inputs to EU Marketing Director for total EU Annual Marketing Budget allocations.
• Assign yearly Annual Marketing Budget to each brand as per guidance from EU Marketing Director and EU Lead of Portfolio Planning.
• Contribute to the value chain definition of each brand to each distributor.

Cross functional collaboration

• Primaryinterface with Global Brand teams to align local strategies, allocations, brand building platforms.
• Primaryinterface with commercial team regarding portfolio plans, where to play/how to win choices.
• Support FY brand planning process for the portfolio.

Performance tracking and reporting

• Coordinate to the monthly S&OP process reporting across brands in the portfolio.
• Coordinate the monthly alignment meetings with Global Brand teams and EU commercial teams.
• Roll up monthly brand KPIs to meet targets.

Qualifications/Requirements

Required Qualifications

• Extensive relevant functional experience

• Mastery in managing internal stakeholders and extensive experience leading people through influence

• Excellent analytical, interpersonal, communication and presentation skills

• Strong organization, project and time management skills

• Strong proficiency with systems and data analysis tools

• Experience and comfort working with stakeholders in Sales, Category Leadership andBrandMarketing across markets

• Available to travel up to 20% monthly, with two days per week required in the office.