European Director, Lifecycle Marketing

AXS; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading ticketing company in London is seeking a Director of Lifecycle Marketing to oversee regional lifecycle strategy across the EMEA markets. This role will lead a multi-disciplinary team in optimizing customer journeys and data personalization using Salesforce Marketing Cloud. Ideal candidates will have a strong background in lifecycle marketing, experience with data privacy compliance, and proven leadership skills. The position offers a flexible work arrangement and a vibrant team environment.

Benefits

Training and education reimbursement

Free show tickets

Health and wellness benefits

Qualifications

• Experience in lifecycle marketing, CRM or digital marketing.
• Direct people leadership experience including hiring and performance management.
• Hands-on experience with Salesforce Marketing Cloud and automation tools.
• Expert knowledge of global privacy frameworks like GDPR.

Responsibilities

• Define the UK/EU lifecycle strategy and roadmap.
• Lead and performance-manage the lifecycle team.
• Partner with MarTech and Data teams for personalization.
• Oversee compliance and deliverability standards.

Skills

Lifecycle marketing

CRM

Digital marketing

Salesforce Marketing Cloud

Data privacy compliance

Leadership

Analytical skills

Education

Salesforce Marketing Cloud Email Specialist or Consultant certification

Tools

Salesforce Marketing Cloud

Marketing Automation tools

Job description

A leading ticketing company in London is seeking a Director of Lifecycle Marketing to oversee regional lifecycle strategy across the EMEA markets. This role will lead a multi-disciplinary team in optimizing customer journeys and data personalization using Salesforce Marketing Cloud. Ideal candidates will have a strong background in lifecycle marketing, experience with data privacy compliance, and proven leadership skills. The position offers a flexible work arrangement and a vibrant team environment.