Employer Branding & Recruitment Marketing Specialist

Howden; City Of London; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

A leading insurance firm is seeking an Employer Brand & Recruitment Marketing Specialist to help shape their global employer branding strategy. This role requires expertise in creating multi-channel recruitment marketing campaigns and engaging with stakeholders to enhance the talent acquisition process. The ideal candidate will have a proactive mindset, strong project management skills, and experience with employer branding initiatives. A commitment to diversity and inclusivity is essential, and the role offers an exciting opportunity to grow within a supportive environment.

Qualifications

• Experience in employer branding, recruitment marketing or brand marketing.
• Strong project management skills with the ability to deliver quality work to deadlines.
• Comfort with data and analytics to inform decisions.

Responsibilities

• Support the development and activation of the Employee Value Proposition (EVP).
• Contribute to the planning and execution of recruitment marketing campaigns.
• Collaborate with senior stakeholders to ensure brand initiatives are adopted.

Skills

Project Management

Stakeholder Engagement

Data Analysis

Storytelling

Collaboration

Tools

LinkedIn

Glassdoor

Workday

Job description

Who are we?

Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 18,000 employees spanning over 100 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

We're on an exciting journey to bring our employer brand to life—and we’re looking for a creative, curious, and hands-on Employer Brand & Recruitment Marketing Specialist to join us. This role offers an excellent platform for someone looking to grow their career in employer branding and recruitment marketing, with the opportunity to contribute to global projects, work closely with senior stakeholders, and learn within a supportive, team-oriented environment.

In this role, you’ll support the development and activation of Howden’s Employee Value Proposition (EVP), working closely with the Early Careers & Employer Brand Lead and in collaboration with Talent Management. You’ll also help bring our brand to life through engaging, multi-channel campaigns that attract and inspire early career and experienced talent across our global footprint.

Key Responsibilities:

• EVP Development & Activation:
  • Support the design and development of Howden’s global EVP in collaboration with the Early Careers & Employer Brand Lead, working closely with Talent Management and using internal research, insights, and external benchmarking.
  • Translate EVP pillars into clear messaging, toolkits, and assets that resonate across regions and talent segments.
  • Collaborate closely with the TA Excellence team to ensure the EVP is thoughtfully embedded across every stage of the recruitment lifecycle—from sourcing and screening to offer and onboarding.
  • Support the activation of the EVP across internal and external touchpoints including (but not limited to) our careers site, social media, events, and onboarding.

• Recruitment Marketing & Campaigns:
  • Contribute to the planning and execution of data-informed recruitment marketing campaigns.
  • Work cross-functionally with Comms, DE&I, Talent Acquisition, and external agencies to support the delivery of compelling content and storytelling across channels.
  • Play an active role in developing recruitment marketing toolkits and lead efforts to ensure their consistent adoption across the business, enhancing brand visibility and candidate engagement.
  • Monitor and report on campaign performance, supporting continuous improvement through data and insight.
  • Own the measurement of campaign effectiveness and ROI, using data to optimize strategy, justify investment, and inform future planning.

• Stakeholder Engagement & Enablement:
  • Help create resources and guidance to ensure a consistent candidate experience and brand message across touchpoints.
  • Collaborate with senior stakeholders from across the business to support alignment and adoption of brand initiatives.
  • Assist in developing content that reflects our culture, career pathways, and purpose-driven work.
  • Actively monitor and apply industry trends to ensure our recruitment marketing strategies remain innovative, inclusive, and competitive.

What are we looking for?

• Experience in employer branding, recruitment marketing, or brand marketing, particularly within a global, matrixed environment.
• Advanced PowerPoint proficiency and fast turnaround skills; ability to translate complex ideas into clear, compelling slides and are confident building polished decks that inform, influence, and inspire.
• Strong project management skills with the ability to juggle multiple tasks and deliver high-quality work to deadlines.
• Excellent stakeholder engagement skills, with the confidence to work with and support senior leaders.
• Familiarity with platforms such as LinkedIn, Glassdoor, and Workday.
• A collaborative, proactive mindset and comfort working in a fast-paced, evolving environment.
• Ability to stay ahead of industry trends, bringing fresh thinking and innovative approaches to employer brand and recruitment marketing strategies.
• Comfort with data and analytics, using insights to inform decisions, measure impact, and continuously improve campaigns.
• Experience creating or managing recruitment marketing toolkits, with a focus on driving consistent adoption across teams.
• Understanding of AI-powered tools and emerging media platforms (e.g., TikTok, podcasts, employee-generated content) to reach and engage diverse talent pools.
• Strong storytelling and content creation skills, with an eye for authenticity and resonance across different audiences and channels

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new

• We support each other in the small everyday moments and the bigger challenges

• We are determined to make a positive difference at work and beyond

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Permanent