Employer Brand and Attraction Partner

Culina Group; Warrington; On-site; GBP 40,000 - 55,000; Full time

Job summary

A logistics company in Warrington is seeking an Employer Brand and Attraction Partner to enhance its employer brand and attract top talent. This role involves developing brand strategies, media buying, and creating engaging content across various platforms. The ideal candidate will have a proven track record in employer branding and possess strong communication and analytical skills. With a commitment to employee development, the company offers a competitive salary and a host of benefits including annual leave, private medical cover, and a pension scheme.

Benefits

Annual Leave – 25 days plus 8 bank holidays

Company Bonus

Private Medical Cover

Pension scheme

Life Assurance

Wellness program

Eye Care Vouchers

Reward & Recognition

Everyday discounts

Qualifications

• Proven track record in employer branding for large organisations with complex recruitment needs.
• Expertise in media buying and campaign performance analysis.
• Exceptional communication and storytelling abilities.
• Proficient in social media management and digital marketing tools.
• Analytical mindset to interpret data and optimise campaigns.
• Strong project management and stakeholder engagement skills.

Responsibilities

• Develop and implement an employer brand strategy aligned with business objectives.
• Plan and execute media buying for recruitment channels.
• Create engaging content for careers pages and social media.
• Track key metrics on campaign performance.
• Collaborate with HR, Marketing, and Recruitment teams.
• Support recruitment events and maintain an events calendar.

Skills

Employer branding

Media buying

Communication skills

Digital marketing

Analytical skills

Project management

Stakeholder engagement

Job description

Company Description

Culina Group Limited, through its subsidiaries, provides logistics, warehousing, distribution, and other services for the food and drink industry in United Kingdom and Ireland. It provides chilled, ambient, contract packaging, and bonded logistics services, as well as value-added services, such as online visibility and systems integration, pallet management, and supply chain management.

Job Description

Culina Group have a brand new role for a creative Employer Brand and Attraction Partner to join our Talent Acquisition team!

As the Employer Brand & Attraction Partner, you will be responsible for developing and executing strategies that enhance the group's employer brand and ability to attract talent. This role ensures that Culina Group is positioned as an employer of choice through compelling messaging, campaigns, and candidate experiences. It will work closely with job boards, social platforms, and recruitment marketing channels to optimise spend and measuring ROI to maximise candidate engagement and conversion.

Key Duties

• Employer Brand Strategy-Develop and implement a compelling employer brand strategy aligned with business objectives. Ensuring our Employee Value Proposition (EVP) is represented across all candidate touchpoints.
• Talent Attraction & Media Buying- Plan and execute media buying for job boards, social media, and other recruitment channels. Monitor and analyse campaign performance to ensure they are cost-effectiveness and ROI. Recommend budget allocation based on data-driven insights.
• Content Creation & Digital Presence-Create engaging content for careers pages, social media, and recruitment marketing campaigns. Manage employer brand presence on LinkedIn, Glassdoor, and other platforms.
• Data & Market Insights-Track and report on key metrics such as source effectiveness, and conversion rates. Conduct competitor analysis and stay updated on industry trends to maintain a competitive edge.
• Stakeholder Collaboration-Partner with HR, Marketing, and Recruitment teams to ensure consistent messaging and campaign alignment. Provide guidance to hiring managers and recruiters on employer brand best practices.
• Open Days / Careers Events–support our sites with open days / recruitment events. Own the calendar of events that we need to attend to raise our employer brand e.g. early careers, CTP (Careers Transition Partnership) etc.

Qualifications

• Proven track record in an employer branding role supporting a mid to large size recruitment function in a large scale, multi-site organisation(s)(£1bn+) with complex recruitment needs.
• Expertise in media buying and campaign performance analysis.
• Excellent communication and storytelling skills.
• Proficiency in social media management and digital marketing tools.
• Analytical mindset with ability to interpret data and optimise campaigns.
• Project management and stakeholder engagement skills.

Additional Information

As part of our drive to make Culina Group a great place to work. We are proud to be an inclusive and diverse organisation where we are committed to employee development and recognising success for hard working performers.

Our dedicated learning and development programmes are open to every employee to give you the opportunity to shape your own future within logistics and continue to work in an environment where team culture thrives.

Our People are the driving force behind our success, which is why we offer a wide range of benefits which include:

• Annual Leave– Competitive holiday entitlement of 25 days plus the normal 8 bank holidays
• Company Bonus– We do our best work to succeed together. When we achieve our goals you'll be rewarded through our bonus scheme
• Private Medical Cover– This gives you peace of mind, you have choice, flexibility and speed of access to the most clinically appropriate care via Bupa
• Pension scheme – we want colleagues to enjoy a comfortable retirement so we offer a great contribution of 5% employee and 8%employer
• Life Assurance- x4 your annual salary
• Wellness – Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days, 365 days a year
• Eye Care Vouchers – We can provide you with substantial savings with free eye tests and discounts on prescription glasses
• Reward & Recognition – We recognise that employees have gone the extra mile via Employee of the month and year, special recognition and long service awards.
• Everyday discounts- via our benefit platform you will have access to over 50 retailer discounts for everyday savings!

If you meet the requirements for the above role and are looking for your next career opportunity please apply now and become a part of our #WinningTeam!