Ecommerce Marketing Manager

Jolie Beauty; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading alternative makeup brand is searching for a Marketing Manager to oversee e-commerce and community efforts. This fully remote role focuses on creating consistent marketing strategies across social media, email, and advertisements in a fast-paced environment. The ideal candidate will have over 3 years of e-commerce marketing experience and a strong background in managing various marketing tools. This interesting role offers an excellent opportunity for growth in a dynamic and creative setting.

Qualifications

• 3+ years experience in e-commerce marketing.
• Confidence working across social, email and paid ads.
• Strong Shopify experience.

Responsibilities

• Build and manage marketing plans for launches and campaigns.
• Oversee organic social content on platforms like TikTok & Instagram.
• Plan and execute email campaigns effectively.

Skills

E-commerce marketing

Social media management

Email marketing

Paid advertising

Community engagement

Organizational skills

Shopify

Tools

Omnisend

Mailchimp

Meta Ads

Google Ads

Job description

Marketing Manager (E-commerce & Community)

Jolie Beauty | Remote (UK-based preferred)

Jolie Beauty is one of the UK’s leading alternative makeup brands – built by fans, for fans. We’re at an exciting scale‑up stage, expanding internationally (including the USA), and we’re looking for a hands‑on Marketing Manager to bring structure, consistency, and momentum to our marketing. This role is perfect for someone who thrives in a small, fast‑moving team, enjoys wearing multiple hats, and wants real ownership.

About the Role

You’ll be the Marketing Manager, working closely with the founder and a small remote team. This is a true all‑rounder role with the opportunity to grow into a senior leadership position as the team expands. Your focus will be turning brand vision into clear, repeatable marketing systems across social, email, PR and paid channels.

What You’ll Be Doing

Marketing Strategy & Planning

• Build and manage marketing plans for launches, campaigns and collections
• Help bring structure and prioritisation to a fast‑growing brand
• Report on performance and identify opportunities for growth

Social Media & Community

• Oversee organic social content (especially TikTok & Instagram)
• Work with creators, affiliates and ambassadors
• Protect and grow a strong, engaged alt community

Email & Retention

• Plan and execute email campaigns using Omnisend (or similar)
• Improve segmentation, open rates and conversion
• Repurpose UGC, reviews and social content into email

Paid Advertising (Meta & Google)

• Manage or support paid campaigns (UK, EU & USA)
• Improve targeting, segmentation and remarketing
• Work with freelancers or agencies where needed

Influencer & PR

• Vet creators for gifted, paid and collaboration campaigns
• Manage influencer relationships and content usage
• Support PR opportunities, launches and events

What We’re Looking For

• 3+ years experience in e‑commerce marketing
• Confidence working across social, email and paid ads
• Strong Shopify experience
• Comfortable with tools like Omnisend, Mailchimp, Meta Ads and Google Ads
• Understanding of balancing brand‑building with revenue‑driving marketing
• Organised, proactive and happy working autonomously
• Genuine understanding of alternative / subculture / lifestyle brands

Bonus Points If You

• Have experience scaling brands internationally (especially USA)
• Are confident with TikTok Shop or creator‑led commerce
• Can do light design or video editing for stories/social
• Have managed people or freelancers before

Working Style

• Fully remote role (UK‑based preferred)
• Flexible working hours
• Salary from £30,000 depending on experience