Ecommerce Manager – Luxury Brand

Luxuryrecruit; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Luxuryrecruit is seeking an experienced Ecommerce Manager to lead the digital strategy for a growing luxury brand. The role involves defining ecommerce strategies, enhancing customer experience, and working closely with the CEO to drive online growth. This is a unique opportunity to make a significant impact as the brand expands in the luxury sector.

Qualifications

• Broad ecommerce management and digital marketing experience within luxury.
• Proven track record of online growth for luxury brands (£500k - £2m).
• Strong grasp of UX and conversion rate optimisation.

Responsibilities

• Define and implement the end-to-end ecommerce strategy.
• Drive strategic customer acquisition via SEO, PPC, social media.
• Manage user experience and optimise the site based on analytics.

Skills

Ecommerce management

Digital marketing

Customer experience innovation

Performance marketing

CRM

Conversion optimisation

Job description

Wonderful opportunity for an experienced Ecommerce Manager to join an amazing luxury brand reporting into the CEO. Only a few years in the making the brand is shifting their focus from wholesale to ecommerce to create the a seamless omnichannel luxury journey for their customers. The founders are still very involved we are helping to build the new leadership team for what is still essentially a start-up. With one store in the UK and growing presence in the US there are huge scope to make an impact and take advantage of the brands collaborations and PR so far. You would completely own the ecommerce and digital marketing strategy whilst also enjoying implementing for a brand in a niche luxury area. Excellent leadership, very premium product with amazing functionality, secure funding, tried & tested successful wholesale model and a blank ecommerce canvass to play with.

At a glance:

• Define, shape and implement the end to end ecommerce strategy
• Working closely with the CEO, founder and other senior stakeholders
• Drive strategic customer acquisition and retention across SEO, PPC, social media, CRM, email, affiliates etc
• Build out 3rd party suppliers responsible for site development and ongoing projects
• Develop a compelling content strategy and digital marketing programme
• Responsible for the online customer journey working closely with store manager to create the best in class journey
• Manage the user experience of the website including site navigation
• Develop and use analytics and reporting for continuous review and optimisation of the site
• Be the ambassador of brand visual presentation online
• Proactively identifying opportunities to drive incremental sales

You?

• Must have broad ecommerce management and digital marketing experience within luxury, premium or high end fashion & lifestyle.
• Proven track record of online growth for a fashion, luxury or lifestyle brand eg (£500k – £2m)
• Deep understanding of the luxury customer and how to offer innovative consumer experience
• As hands on as you are a strategic in digital marketing channels and conversion
• Experience across all channels from performance marketing to CRM and conversion
• Amazing ability to build relationship and influencing 3rd party suppliers eg Web Dev
• Strong grasp of UX and conversion rate optimisation
• Massive appetite for start-up environment and an entrepreneurial mindset who would love the accountability

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