E-Commerce Specialist

Forrest Recruitment; Hempstalls; Hybrid; GBP 34,000 - 35,000; Full time

Job summary

A growing consumer-focused business in Stoke-on-Trent is looking for an E-Commerce Specialist to enhance the online customer journey across its websites. This role involves improving website navigation and checkout processes, ensuring SEO best practices, and using tools like Shopify for optimisations. The ideal candidate will have 2-4 years of relevant experience and a proactive approach to enhancing how customers interact with the brand online. Benefits include hybrid working options and enhanced holiday entitlement.

Benefits

Enhanced holiday entitlement

Birthday off

Early finish Friday

Pension scheme

Employee assistance programme

Qualifications

• 2-4 years of experience in e-commerce, digital marketing, or website optimisation.
• Clear understanding of customer journey improvement.
• Ability to enhance SEO performance and on-page optimisation.

Responsibilities

• Own the online customer journey across e-commerce websites.
• Improve navigation, content, and checkout experience.
• Track website performance and recommend improvements.

Skills

Experience with e-commerce

Understanding of SEO

Website optimisation

Familiarity with Shopify

Basic HTML knowledge

Use of Adobe Creative Suite or Canva

Tools

Shopify

Website analytics tools

Job description

E-Commerce Specialist - Stoke-on-Trent - Permanent - £34,000 - £35,000

We are excited to be working with a growing, consumer-focused business in the heart of Stoke on Trent. They are seeking a motivated and organised Consumer E-Commerce Lead to take ownership of the online customer journey across its e-commerce websites. This role is ideal for someone who enjoys improving how customers move through a website — from first visit to purchase and beyond.

You’ll be hands‑on with mapping, reviewing, and improving the customer journey, while ensuring websites are well‑structured, search‑friendly, and easy to use. Main duties will include:

• Own and oversee the end-to-end online customer journey across e-commerce websites
• Map out the customer journey, identifying drop‑off points and opportunities for improvement
• Improve navigation, content, page layout, and checkout experience to increase conversion
• Ensure website content and structure follow SEO best practices to improve search visibility
• Make basic HTML updates where needed (page structure, headings, links, metadata)
• Work with developers or external partners on more complex website improvements
• Manage product listings, content updates, and promotional activity
• Support product launches and digital marketing campaigns
• Track website performance and customer behaviour, using insights to recommend improvements
• Help coordinate tasks across the marketing team to keep projects on track

Qualifications

The successful candidate will have 2-4 years’ experience within e-commerce, digital marketing, or website optimisation. A clear understanding of improving the customer journey and the ability to improve SEO performance and on-page optimisation. You will be comfortable making simple HTML edits and updates, be familiarity with Shopify and website analytics tools and demonstrate a well‑organised approach to tasks. The ability to use Adobe Creative Suite and/or Canva is also desirable.

What we’re looking for

We are looking for a self‑motivated candidate, who thinks from a customer’s point of view, enjoys improving how websites perform, and wants to grow their skills across e-commerce, SEO, and website optimisation.

Benefits

• Enhanced holiday entitlement
• Birthday off
• Early finish Friday
• Hybrid working considered
• Pension scheme
• Employee assistance programme

Why join us? If you would like to become a pivotal part of this growing business, then we would like to hear from you. For more information regarding the above role call Nicola or Amy on (phone number removed) or forward your CV for consideration. Please note that due to the high volume of applications we receive, only those successfully shortlisted for the role will be personally contacted.