Dirt Is Good Marketing Manager

Unilever; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global consumer goods company is seeking a Global Brand Manager for the Dirt Is Good brand, focusing on the Wonder Wash product. This role involves leading global innovations, developing product strategies, and collaborating with cross-functional teams to drive consumer-centric propositions. The ideal candidate thrives in a fast-paced environment, has strong strategic and commercial acumen, and possesses excellent communication skills. This full-time position offers flexible working options in London.

Benefits

Flexible working options

Inclusive workplace policies

Employee Resource Groups

Qualifications

• Passionate about building brands and creating lasting consumer impact.
• Thrives in fast-paced, ambiguous environments.
• Well-versed in working cross-functionally with various teams.

Responsibilities

• Lead global development and execution of innovations for the Wonder Wash brand.
• Develop and refine product roadmap and strategies for market rollout.
• Manage pricing and go-to-market strategies.

Skills

Passion for top performance

Strategic thinking

Consumer-centricity

Commercial acumen

Cross-functional leadership

Communication & storytelling

Agility & resilience

Teamwork & collaborative spirit

Accountability

Job description

Role Title: Dirt is Good Marketing Manager
Location: London Blackfriars

About Dirt Is Good & Wonder Wash – the Dirt Is Good (DIG) brand, which groups multiple brand names such as Persil, Skip, and OMO, is one of Unilever’s most iconic and impactful brands with a global footprint exceeding €4.2 billion. DIG is more than a laundry detergent—it’s a movement championing resilience, creativity, and growth through the freedom to explore and embrace life’s messiness.

Our latest innovation, Wonder Wash, has already launched in 30 markets, delivering over €200 million turnover in 20 months and bringing new audiences to the brand with a highly desirable mix and unmissable launch activity. It is an exciting time to join the team and play a key role in crafting products that will future‑proof our brand according to the ever‑changing consumer needs – driving toward our ambitious growth plan to hit €5 bn by 2030.

We are seeking a passionate and driven Global Brand Manager (2B) to lead the next phase of Wonder Wash’s global journey. This role sits within the Dirt Is Good Liquid Fabric Cleaning team and is pivotal in shaping, launching, and scaling Wonder Wash innovations worldwide. You will work closely with cross‑functional and market teams to deliver disruptive, consumer‑centric propositions that future‑proof our brand and drive toward our ambitious growth plans.

Key Responsibilities

• Lead the global development and execution of Wonder Wash innovations, including new variants and step‑up launches, from concept to market roll‑out.
• Develop and refine the Wonder Wash roadmap, including proposition, product, pack, communications, and activation strategies.
• Own the Wonder Platform trade story, including pricing, ranging, and route‑to‑market strategies.
• Create and optimise the Wonder Brand Experience Toolkit for best‑in‑class market execution, with a strong Social‑First approach.
• Collaborate with cross‑functional teams (R&D, CI, SC, Procurement, Finance) to size opportunities, validate concepts, and ensure feasibility.
• Partner with local market teams (e.g., Brazil, China, India, Turkey) to adapt and localise propositions, pricing, and go‑to‑market strategies.
• Manage the Innoflex gate‑keeping innovation process and track performance, optimising execution based on market feedback and business results.
• Champion a ‘village’ approach, cross‑pollinating successful innovations across the speed portfolio.

About You

You are passionate about building brands and creating lasting consumer impact. You thrive in fast‑paced, ambiguous environments and are energized by the challenge of landing key projects at speed.

Key Skills & Behaviours

• Passion for top performance: relentless drive to make things happen and deliver results.
• Strategic thinking & innovation mindset: ability to shape and scale disruptive platforms globally.
• Consumer‑centricity: skilled at interpreting insights and translating them into compelling propositions.
• Commercial acumen: confident in sizing opportunities, setting pricing strategies, and managing trade‑offs.
• Cross‑functional leadership: experience working with R&D, CI, SC, and local markets to deliver end‑to‑end innovation.
• Communication & storytelling: able to craft and deliver compelling narratives to senior stakeholders and partners.
• Agility & resilience: thrives in ambiguity, adapts quickly, and drives pace in a dynamic environment.
• Teamwork & collaborative spirit: builds strong relationships across global and local teams, fostering co‑creation and shared ownership.
• Accountability: holds self and others to the highest standards for delivery.

Location

In June 2020, Unilever announced a plan to consolidate offices into a new campus in Kingston‑upon‑Thames in or around early 2025. On 08 August 2024, a proposal was announced to retain the central Head Office in London, 100 Victoria Embankment (“100 VE”) until the lease expires in 2027. As part of this proposal, new joiners may be based at 100 VE until the consultation period concludes, and thereafter may be based at either 100 VE or the Kingston‑upon‑Thames campus once the decision is finalized. Until consultation concludes, the role’s normal place of work will be 100 VE.

What we offer

Whilst the role is advertised on a full‑time basis, we are happy to discuss flexible working options. We strive to achieve a family‑friendly and inclusive workplace and, above all, create possibilities for all. Diversity at Unilever embraces differences and creates opportunities for better business performance. We give full and fair consideration to all applicants and continue the development of all employees, regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also happy to provide reasonable adjustments during the application and interview process to enable you to present your best self.

To find out more about our Employee Resource Groups, please click here (unilever.com).