Director Sales & Marketing

SkySys; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

An IT Consulting firm in Greater London is looking for a dynamic Sales & Marketing Director to spearhead their growth strategy. The ideal candidate will possess over 8 years of experience in IT consulting and a proven track record in achieving significant revenue targets. This role encompasses full responsibility for sales and marketing lifecycle, from strategic planning to execution. Candidates should be proficient in CRM systems and have exceptional leadership skills. This is a key position requiring a hands-on approach and the ability to align business objectives with market execution.

Qualifications

• 8+ years of experience in IT consulting, managed services, or professional services.
• Proven track record of achieving multi-million revenue targets in B2B.
• Strong background in consultative solution selling.

Responsibilities

• Develop and execute sales and marketing strategies.
• Lead the end-to-end sales cycle from prospecting to closure.
• Oversee brand positioning and digital marketing campaigns.

Skills

Strategic planning

B2B sales experience

Leadership

Digital marketing

CRM proficiency

Education

Bachelor's degree in Business, Marketing, or related field

Sales/Marketing leadership certifications

Tools

Salesforce

HubSpot

MS Dynamics

Job description

We are seeking a dynamic and results-driven Sales & Marketing Director to lead the growth strategy for our IT Consulting firm specializing in Managed Services and Professional Services. The ideal candidate will combine strategic vision with hands‑on execution, owning the entire sales and marketing lifecycle — from go-to-market planning and brand positioning to pipeline generation, deal closure, and account growth.

This role requires a proven leader with deep experience in the IT consulting, Professional Services and the MSP sector, who can align business objectives with sales and marketing execution to deliver consistent revenue growth.

Key Responsibilities

Strategic Leadership

• Develop and execute the go‑to‑market strategy, sales roadmap, and marketing execution plan to drive new client acquisition and account expansion.
• Define and own growth targets (revenue, pipeline, market share) aligned with company strategy.
• Work closely with the executive team to refine service offerings, pricing strategies, and market positioning.

Sales Leadership

• Lead the end‑to‑end sales cycle: prospecting, qualification, solution selling, proposal development, negotiation, and closure.
• Build and maintain a robust pipeline of opportunities across target verticals (e.g., financial services, healthcare, manufacturing, public sector).
• Establish and nurture executive‑level client relationships, becoming a trusted advisor.
• Drive account‑based growth strategies, including cross‑sell and upsell of managed and professional services.
• Implement sales performance metrics, forecasting models, and reporting.

Marketing Leadership

• Oversee brand positioning, digital marketing, content strategy, and thought leadership campaigns to enhance market presence.
• Drive demand generation programs that deliver qualified leads to the sales pipeline.
• Align marketing efforts with sales goals, ensuring clear ROI on campaigns.
• Represent the company at industry events, trade shows, and networking forums.
• Develop case studies, client success stories, and service value propositions.

Team Leadership & Collaboration

• Build, mentor, and lead a high‑performing sales & marketing team.
• Foster a culture of accountability, innovation, and collaboration.
• Work closely with service delivery leaders to ensure client satisfaction and strong referenceability.
• Collaborate with pre‑sales, solutions architects, and technical teams to design compelling proposals.

Education & Certification

• Bachelor's degree in Business, Marketing, or related field (MBA desirable).
• Sales / Marketing leadership certifications (HubSpot, Salesforce, CIM, etc.) a plus.

Experience

• 8+ years of progressive experience in IT consulting, managed services, or professional services sales / marketing.
• Proven track record of achieving and exceeding multi‑million revenue targets in B2B IT, Professional and Managed services.
• Experience in developing and executing growth strategies across multiple service lines (cloud, infrastructure, cybersecurity, digital workplace, etc.).
• Strong background in consultative solution selling and relationship‑based sales.
• Experience managing and scaling marketing functions, including digital demand generation, campaigns, and brand development.

Skills & Competencies

• Exceptional strategic planning and execution skills — ability to translate vision into actionable sales and marketing plans.
• Strong understanding of UK & EMEA IT and Professional services market trends, buyer behavior, and competitive landscape.
• Excellent leadership, coaching, and team development skills.
• Strong financial acumen (P&L ownership, pipeline forecasting, ROI measurement).
• Outstanding presentation, communication, and negotiation skills.
• Proficiency with CRM and marketing automation platforms (Salesforce, HubSpot, MS Dynamics).

Personal Attributes

• Entrepreneurial, growth‑driven mindset with a passion for technology consulting.
• Hands‑on leader who can balance strategy with execution.
• Strong network within the UK enterprise and mid‑market IT sector.
• High integrity, resilience, and client‑centric approach.