Director of SEO Strategy & Growth

Critical Mass; Scotland; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A digital marketing agency in the United Kingdom is looking for a Director of SEO to define and lead SEO strategies for renowned brands. The role involves managing high-performing teams, utilizing data-driven insights, and developing SEO roadmaps for measurable success. Ideal candidates will have extensive experience in search marketing and team leadership skills, with a focus on both AI and GEO strategies.

Qualifications

• 8-10+ years of search experience, including 3+ years leading teams.
• Excellent written and verbal communication skills.
• Experience with global brands and international SEO.
• Strong analytical skills, with the ability to interpret data.
• Experience developing content strategies that improve brand visibility.

Responsibilities

• Lead the creation and optimization of search strategies.
• Manage a high-performing team of search strategists.
• Define success metrics for SEO results.
• Conduct regular SEO audits and competitive analyses.
• Deliver actionable insights to clients through reports.

Skills

Search experience

Team leadership

Data storytelling

Ecommerce SEO strategy

GEO/AI search optimization

Project management

Analytical skills

Experience with SEO tools

Experience with paid search/SEM

Tools

SEMrush

Google Analytics

Tableau

Ahrefs

ScreamingFrog

Job description

A digital marketing agency in the United Kingdom is looking for a Director of SEO to define and lead SEO strategies for renowned brands. The role involves managing high-performing teams, utilizing data-driven insights, and developing SEO roadmaps for measurable success. Ideal candidates will have extensive experience in search marketing and team leadership skills, with a focus on both AI and GEO strategies.