Director of Sales - London -

Wilde; Greater London; On-site; GBP 95,000 - 120,000; Full time

Job summary

A leading hospitality group in London seeks a Director of Sales to lead their sales strategy and performance across London. The ideal candidate has over 8 years of sales experience, particularly within hotels or serviced apartments, and a strong ability to manage and coach sales teams. Responsibilities include developing a sales strategy, securing new business, and maintaining key client relationships. The role offers various benefits, including a bonus scheme and support for education and well-being.

Benefits

Paid family leave

Bonus scheme

Discounted rates for overnight stays

Refer and earn scheme

Education Support

Volunteer days

Employee Assistance Program

Qualifications

• 8+ years’ sales experience within hotels or serviced apartments in London.
• Proven track record in leading large high-performing sales teams.
• Strong network within corporate and travel management sectors.

Responsibilities

• Develop and deliver a clear sales strategy for London.
• Lead, coach, and develop the London sales team.
• Identify and secure new business across channels.

Skills

Sales experience within hotels or serviced apartments

Leading high-performing sales teams

Networking within corporate and travel management sectors

Negotiation skills

Presentation skills

Stakeholder management skills

Analytical capability

CRM familiarity

Strategic thinking

Collaborative and adaptable

Tools

CRM platforms

GDS platforms

Job description

Job Details Director of Sales - London - At Staycity Group, we bring together two leading aparthotel brands - Staycity Aparthotels and Wilde Aparthotels - united by a shared commitment to modern, flexible hospitality. Across our properties and support teams, our goal is simple : to deliver exceptional experiences for our guests and create an environment where our people can do their best work. Whether you’re joining our operations, sales or head office teams, you’ll be part of a fast‑growing European hospitality group built on our values of curiosity, drive, collaboration, kindness, and respect. We’re a diverse and inclusive team that encourages you to bring your unique self to work - because we believe great hospitality starts with people who feel valued, supported, and inspired to grow.

The Director of Sales, London will lead Staycity Group’s sales strategy and performance across the London portfolio, driving revenue growth through strategic account management, proactive business development, and effective team leadership. The role focuses on building long-term partnerships, developing the London market strategy, and ensuring Staycity is the preferred accommodation partner for both corporate and leisure guests.

Benefits

• Paid family leave (1 year of service)
• Bonus scheme that rewards high performers, based on our core values and tied to individual property goals
• Discounted rates for overnight stays for you, and your family and friends
• Refer and earn scheme – earn up to / Cycle to work scheme – to support a healthy lifestyle and our planet
• Education Support to help you foster new skills
• Volunteer days: 2 paid volunteer days per year
• EAP: Support for you and your family when you need it with our Employee Assistance Program (EAP)

Qualifications

• 8+ years’ sales experience within hotels or serviced apartments in London, this is non‑negotiable
• Proven track record in leading large high‑performing sales teams, this is non‑negotiable
• Strong network within corporate and travel management sectors
• Excellent negotiation, presentation, and stakeholder management skills
• Commercially astute and data‑driven, with strong analytical capability
• Experience in multi‑site or regional leadership
• Familiarity with CRM and GDS platforms
• Strategic thinker with a hands‑on, results‑driven approach
• Collaborative, adaptable, and resilient
• Strong people leader who builds capability and culture
• Passionate about hospitality and delivering results through others

Responsibilities

• Develop and deliver a clear sales strategy for our Staycity and Wilde properties in London, aligned with group commercial priorities
• Lead, coach, and develop the London sales team to meet revenue and market share targets
• Identify and secure new business across corporate, leisure, and travel trade channels
• Build and maintain strong relationships with key clients, including TMCs, relocation agents, and corporates
• Negotiate and manage contracts to ensure profitable, long‑term partnerships
• Collaborate with Revenue, Marketing, and Operations to optimise performance and customer delivery
• Analyse market trends and competitor activity to inform commercial decisions
• Provide regular reporting, forecasting, and insights to senior management
• Represent Staycity Group at industry events and trade shows