Director of Sales

Bell Recruitment; Belfast; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading hospitality team in Northern Ireland is seeking a Sales and Marketing Director to maximize sales and strengthen brand presence. This senior role involves leading the sales, marketing, and events teams while managing operations and budgets. Ideal candidates will have a minimum of 3 years of experience as a Sales Manager in the hospitality industry, excellent communication skills, and a valid driving license. Join a company dedicated to employee growth, sustainability, and delivering outstanding guest experiences.

Benefits

Retirement plan and/or pension

Free work laptop

Family & friends discounted rates

Long-service recognition

Opportunities to work with charitable initiatives

Qualifications

• Minimum 3 years experience as a Sales Manager.
• Previous experience within the hospitality industry.
• Strong written and spoken English.
• Valid driving license.

Responsibilities

• Maximize sales and strengthen the brand.
• Lead the revenue, sales, marketing, and events teams.
• Drive revenue across all segments.
• Manage the Sales & Marketing expense budget.
• Complete weekly, monthly, and annual reports.

Skills

Leadership

Communication

Marketing Strategy

Team Building

Sales Management

Education

Degree in hospitality management, business, sales, revenue, or marketing

Job description

We are recruiting a dynamic and proactive Sales and Marketing Director to join our award-winning hospitality team. This senior role is ideal for a motivated leader who thrives on driving revenue, elevating brand presence, and shaping the commercial success of a luxury hotel environment.

The Sales and Marketing Director will be responsible for maximising sales, strengthening the brand, and overseeing the day-to-day operations of the Sales and Marketing function. This includes leading the sales, marketing, events, and revenue teams, while ensuring consistency in culture, guest experience, and commercial performance.

Main Responsibilities & Key Tasks

Work alongside the General Manager, Revenue Manager, and senior commercial leadership to deliver strategic business plans, including the annual Sales & Marketing Plan aligned with business objectives and budgets.

Lead the Revenue, Sales, Marketing, and Events teamssupporting individual development, driving performance, and fostering a cohesive team culture.

Drive revenue across all segments by identifying new business, securing groups, contracting transient accounts, and developing key account relationships.

Attend and organise industry tradeshows, events, FAM trips, press visits, and client showcases, including occasional international travel.

Manage the Sales & Marketing expense budget and ensure forecasts align with business expectations.

Collaborate with the wider commercial team to ensure adherence to all brand, marketing, advertising, and digital strategies, including reputation management.

Complete weekly, monthly, and annual reports as required.

Work closely with the Revenue Manager and General Manager to maintain accurate forecasts throughout the year.

Stay informed on market trends, competitor performance, tourism initiatives, and industry developments, adjusting strategy accordingly.

Provide strong leadershipmotivating, training, and guiding the team to achieve excellence.

Maintain a strong understanding of marketing tools and their effective application.

Demonstrate outstanding communication skills, both written and verbal.

Work proactively, meet deadlines, and maintain a flexible working schedule when required.

Maintain strong organisational skills and the ability to prioritise effectively.

Uphold guest-focused values, ensuring a deep understanding of internal and external customer needs.

Adhere to company regulations including:

• Fire safety procedures
• Health & safety regulations
• First-aid protocols

Undertake additional duties outside of standard responsibilities when requested by senior management.

Experience, education, or training that provides the required knowledge and competencies.

Minimum 3 years experience as a Sales Manager.

Previous experience within the hospitality industry.

Strong written and spoken English.

Valid driving licence.

Preferred Requirements

Degree-level education.

Qualifications in hospitality management, business, sales, revenue, or marketing.

Why Join Us?

Work in a unique and inspiring location, surrounded by rich heritage and exceptional design.

Be part of an organisation dedicated to employee growth, learning, and career development.

Join an inclusive, values-driven culture where every contribution matters.

Enjoy competitive salary and a wide range of employee benefits.

Work with a team committed to delivering outstanding guest experiences.

Be part of a company with a strong focus on sustainability and community impact.

Company Culture

Your role will be more than a job titleit's an opportunity to contribute to a legacy. You will play a central part in delivering unforgettable experiences, supporting a culture of excellence, and helping shape the future of a landmark hospitality destination.

We invite ambitious, passionate individuals to join us and help drive continued success and innovation within our team.

Employee Benefits

Retirement plan and/or pension

Free work laptop

Family & friends discounted rates

Long-service recognition

Opportunities to work with charitable initiatives