Director, Membership Marketing & Engagement

CFA Institute; Greater London; On-site; GBP 130,000 - 160,000; Full time

Job summary

A leading professional association in the UK is seeking a product marketing leader to drive membership lifecycle and execute data-driven marketing strategies. You will manage the entire membership journey from acquisition to advocacy, collaborating across teams to deliver exceptional member experiences. The ideal candidate possesses significant product marketing experience, expertise in GTM strategies, and proficiency in marketing automation tools. This role offers a competitive salary and extensive benefits.

Benefits

Comprehensive health coverage

Generous leave and time off

Flexible work options

Qualifications

• Significant experience in product marketing within a global matrixed environment.
• Proven experience leading GTM strategies for subscription membership.
• Strong analytical and technical skills with proficiency in marketing automation.

Responsibilities

• Lead the membership lifecycle across acquisition and renewal.
• Own product marketing for membership positioning and launch.
• Design and execute data-driven go-to-market plans.

Skills

Digital Marketing

B2B Sales

Marketing Automation

Customer Segmentation

Multichannel Marketing

Tools

Salesforce Marketing Cloud

Adobe Campaign

Job description

What Youll Do

Lead the membership lifecycle across acquisition, engagement, renewal, and advocacy with a near‑term emphasis on first‑year retention for a new membership class.

Own product marketing for membership: positioning, messaging, competitive insight and launch readiness across all membership classes (including upcoming Associate Membership).

Design and execute go‑to‑market plans that are data‑driven and omnichannel aligned to Marketing & Customer Experience (MCX) and Membership & Society Relations (MSR).

Build segmentation frameworks and journeys; deliver personalised campaigns using marketing automation to drive conversion and renewal.

Champion test‑and‑learn with clear KPIs and dashboards (renewal % churn % NPS LTV / ARR framing); continuously optimise performance.

Partner globally with Product, Education, Research, Technology and regional / society teams to bring membership value to life in market.

Manage and mentor a small team of marketing and customer experience professionals; cultivate a high‑output experiment‑driven culture.

What Were Looking For

Significant and demonstrable years of progressive experience in product marketing within a global matrixed environment.

Proven experience leading GTM strategies for subscription membership or B2C / B2B2C products.

Demonstrated expertise in audience definition and buyer personas: able to translate insights into sharp value propositions and differentiated positioning.

Experience planning and running research using findings to drive audience insight and shape membership marketing strategies.

Commercial acumen with knowledge of pricing analytics and forecasting.

Demonstrated success in developing and executing data‑driven multi‑channel marketing campaigns that achieve measurable growth.

Experience leading and mentoring small teams and working cross‑functionally to achieve objectives.

Strong analytical and technical skills; proficiency with marketing automation and CRM platforms with a preference for Salesforce Marketing Cloud (SFMC); experience with other tools such as Adobe Campaign also valued.

Excellent written, verbal and interpersonal communication skills with the ability to influence at senior levels.

Familiarity with professional associations subscription models or nonprofit membership organisations.

Why Join Us

Lead the global launch and scale of CFA Institute’s first new membership class and modernise our lifecycle and loyalty strategy.

Make a visible impact with direct contribution to enterprise goals, board‑level exposure and scope for innovation.

Collaborate with global colleagues across marketing, membership and regional teams to deliver value‑led member experiences worldwide.

At CFA Institute we are committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position : Expected salary range : UK 90000 - 100000 / US $130000 - $160000 per year. All salary ranges are subject to adjustment based on experience education location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% employer contribution to a pension / 401(k) plan and a comprehensive medical benefits package.

About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well‑being offering industry‑leading benefits like :

Comprehensive health coverage for you and your family

Generous leave and time off

Competitive retirement plans

Flexible work options

Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three‑minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message :

Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics : any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities / qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio‑economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

If due to a disability or current medical condition you need an accommodation or assistance to complete a job application you can request one at any stage of the recruitment process. Please send an email to noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.

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Key Skills

Digital Marketing, B2B Sales, Marketing, Pardot, Marketing Automation, Customer Segmentation, HubSpot, Multichannel Marketing, Market Research, Affiliate Marketing, Social Media Management, Lead Generation

Employment Type : Full‑Time

Experience : years

Vacancy : 1

Yearly Salary Salary : 130000 - 160000