Director, Digital Marketing

Matillion; United Kingdom; On-site; GBP 100,000 - 150,000; Full time

Job summary

A leading software development company in the UK is seeking a Director of Digital Marketing to lead their global digital strategy. This role will oversee a team, manage the marketing budget, and drive growth through data-driven initiatives. Ideal candidates have over 7 years of B2B digital marketing experience and a proven ability to manage agency relationships. The estimated salary range for this position is £100,000 - £150,000.

Qualifications

• 7+ years of experience in B2B digital marketing.
• Proven ability to manage Ad Agency of Record.
• Expert understanding of cost-based ad metrics.

Responsibilities

• Lead the global digital marketing strategy.
• Manage digital marketing budget and team.
• Drive measurable growth through data-driven initiatives.

Skills

B2B full-funnel digital marketing strategy

Ad Agency management

Website strategy

Cost-based ad metrics

Analytical mindset

Creative mindset

Job description

About the Role

The Director, Digital Marketing will lead our global digital strategy, driving measurable growth through data-driven, full-funnel marketing initiatives. This role oversees a team of digital marketers and agency partners to execute scalable campaigns across paid search, paid social, programmatic, and web. You will manage our digital marketing budget, optimize customer journeys, and leverage automation and AI to improve processes and performance. Collaborating closely with cross-functional teams, you’ll connect online and offline experiences, track pipeline impact, and deliver innovative strategies that generate high-quality traffic and demand.

What you will be doing

• Report directly to Vice President of Global Demand Generation, and serve as the Digital Marketing team lead — guiding everything from strategy to execution
• Manage an agile team of web & digital marketers; and collaborate with advertising, creative, web, and other marketing agencies to scale demand generation campaigns and initiatives
• Own a global Digital Marketing budget, and find areas of opportunity for efficiency
• Onboard and manage the Ad Agency of record
• Responsible for driving measurable growth through data-driven online marketing strategies
• Recommend and execute strategies to develop robust customer journeys, bridging the gap from online to offline. Track and scrutinize pipeline sourced from digital marketing channels, from impression to customer, and analyze information to improve data-driven decision-making. Generate quality traffic to the company’s website and experiences
• Collaborate with Integrated Marketing Campaign Director & Content team to activate topical multi-touch digital campaigns
• Use automation and AI to improve processes and productivity, and make recommendations to support a rapidly growing organization
• Manage priorities and timelines effectively to meet critical deadlines
• Educate internal teams on digital marketing best practices, and impacts of online efforts on overall demand generation programming

What we are looking for

• 7+ years of experience owning B2B full-funnel digital marketing strategy; proven ability to manage Ad Agency of Record — Paid Search, Paid Social, Programmatic, etc.
• Experience in website strategy and managing Web agencies
• Expert understanding of cost-based ad metrics (CPM, CPC, CTR, etc.), and balancing lead quality and quantity to contribute to pipeline targets
• Growth focused with an ability to thrive in a fast-paced environment
• Balanced analytical and creative mindset

Compensation

At Matillion, we are committed to providing competitive salaries in line with market standards. Our estimated compensation range for this position is £100,000 - £150,000, but the final salary will be based on your relevant skills, experience and qualifications demonstrated in the hiring process.

More about Matillion

Thousands of enterprises including Cisco, DocuSign, Slack, and TUI trust Matillion technology to load, transform, sync, and orchestrate their data for a wide range of use cases from insights and operational analytics, to data science, machine learning, and AI.

With over $300M raised from top Silicon Valley investors, we are on a mission to power the data productivity of our customers and the world.

We are passionate about doing things in a smart, considerate way. We’re honoured to be named a great place to work for several years running by multiple industry research firms.

We are dual headquartered in Manchester, UK and Denver, Colorado.

We are keen to hear from prospective employees, so please apply and a member of our Talent Acquisition team will be in touch. Alternatively, if you are interested in Matillion but don\'t see a suitable role, please email [e-mail]

Matillion is an equal opportunity employer. We celebrate diversity and we are committed to creating an inclusive environment for all of our team. Matillion prohibits discrimination and harassment of any type. Matillion does not discriminate on the basis of race, colour, religion, age, sex, national origin, disability status, genetics, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Seniority level

Not Applicable

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development