Director - Digital Assets Product Management

N Brown; Wokingham; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading retail company in the United Kingdom is seeking an Online Merchandising Manager to enhance the search and browsing experiences on their website. This role involves managing product ranking A/B tests, optimizing web hierarchy, and driving data enrichment for a better user journey. Candidates should be adept with tools like Google Analytics and Power BI. The position offers a hybrid working model and a range of employee benefits including annual bonuses, health support, and flexible working hours.

Benefits

24 days holiday (+ 8 bank holidays)

Annual bonus scheme

Enhanced maternity and adoption leave

Company pension with up to 8% contribution

Mental Health support

Colleague discount

Subsidised onsite café

Life Assurance

Volunteer time off

Qualifications

• Experience with product ranking and merchandising.
• Ability to manage and develop team members.
• Strong analytical skills to interpret data insights.

Responsibilities

• Own the on-site search and browse experience.
• Lead A/B testing and workflow improvement.
• Drive product data enrichment and personalization.

Skills

Product sequencing

A/B testing

SEO

Analytics tools

Team collaboration

Tools

Google Analytics 4

Power BI

BloomReach

JIRA

Confluence

Job description

Overview

Exciting is always on the way. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers' lives. We are proud to be N Brown.

Role Responsibilities

• Own the on‑site Search & Browse experience, using product sequencing and recommendations to improve discoverability and engagement.
• Lead the development and implementation of product ranking A/B tests, aligned with KPIs such as revenue, margin, add‑to‑cart rate, conversion rate, revenue per visit, and average order value.
• Manage and optimise web hierarchy, filters, and navigation, collaborating with UX, SEO, buying and trading teams.
• Drive product data enrichment, ensuring high‑quality, complete data that supports site performance and experience.
• Identify personalisation opportunities to improve user journeys through relevant product recommendations and search results.
• Use analytics tools (Google Analytics 4, BloomReach Insights, Power BI) to extract actionable insights that inform merchandising decisions.
• Continuously improve processes and workflows within BloomReach (Search & Merch, Recommendations, Pathways).
• Represent the Online Merchandising team in cross‑functional meetings and initiatives across trading, SEO, merchandising, and paid media.
• Report on performance and insights, sharing clear action plans and outcomes with stakeholders across the business.
• Line manage, train, and develop the Online Merchandising Assistants, supporting both day‑to‑day operations and long‑term career progression.
• Support general merchandising admin such as link building, attribute creation, sitewalking and reporting.

Key Tools

• Search & Browse: BloomReach, Fatwire
• Reporting: Google Analytics 4, BloomReach Insights, Power BI
• Microsoft: Word, Excel, PowerPoint
• Task/Process Management: JIRA, Confluence

What's in it for you?

• 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days
• Annual bonus scheme
• Enhanced maternity and adoption leave
• Company pension with up to 8% N Brown contribution
• Mental Health support both internally and externally, including access to our wellbeing champions and counselling services
• A range of financial wellbeing support
• Colleague discount across all N Brown brands
• Onsite café with subsidised rates and local restaurant discounts!
• Life Assurance and Private Medical Insurance
• Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Ways of Working

We offer hybrid working which varies across the business depending on the role you're in. Our Head Office is located in the Northern Quarter in Manchester City Centre. We don't have strict working hours; there is some flexibility around start and finish times as long as you meet the needs of the business. Our full‑time working hours are 36.17 per week over five days.

Equal Opportunity & Legal Statement

We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status or disability status. Employees in our business may have access to our customers' personal data; offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group.