Direct Marketing Manager

Tesco UK; Welwyn Garden City; Hybrid; GBP 45,000 - 70,000; Full time

Job summary

A leading retail and technology company in Welwyn Garden City is looking for a Direct Marketing Manager to deliver and optimize direct channel campaigns. You will be responsible for campaign management across various platforms and ensuring alignment with business goals. The ideal candidate will have hands-on experience with marketing technology and excellent stakeholder management skills. Tesco promotes a flexible working model, allowing colleagues to balance work and personal commitments.

Qualifications

• Experience in briefing, production, deployment, analysis, and reporting for campaigns.
• Hands-on experience with marketing technology platforms.
• Ability to multi-task in a fast-paced environment.

Responsibilities

• Manage end-to-end campaign planning and execution across direct channels.
• Optimize performance and drive personalisation using campaign insights.
• Coach and develop a Direct Marketing Executive.

Skills

End-to-end campaign management

Stakeholder management

Attention to detail

Commercial acumen

Tools

Adobe Journey Optimizer (AJO)

Movable Ink

Jacquard

Job description

You will deliver and optimise campaigns across direct channels using leading marketing technology platforms. You will drive personalisation and process improvements to achieve business and customer outcomes.

Responsibilities

• Planning and end-to-end campaign management across direct channels (email, push, SMS, direct mail) and loyalty rewards, ensuring alignment with business goals and customer outcomes.
• Campaign builds and deployments within Adobe Journey Optimizer (AJO), ensuring accurate audience targeting and robust QA across Tesco and Tesco Group comms.
• Orchestrating relevant and effective customer journeys in collaboration with Personalisation and Customer teams.
• Leveraging campaign reporting and insight to lead tactical activity to optimise performance and drive personalisation opportunities via marketing technology platforms (AJO, Movable Ink, Jacquard).
• Effecting a Test & Learn plan for direct customer communications, collaborating with Customer, Personalisation and Technology teams.
• Workstack alignment across Direct Customers Communications and Data & Targeting teams for effective collaboration.
• Manage, coach, and develop a Direct Marketing Executive, providing guidance, feedback and support to ensure high performance and professional growth.
• Managing critical paths, ensuring deadlines are met and risks managed.
• Building strong and trusted relationships with internal and external stakeholders to ensure the successful delivery of campaigns.
• Champion the development of agile processes and tools, including AI, that enable faster delivery and adaptability to changing business needs.
• Foster a culture of ownership, curiosity, and excellence - encouraging the team to challenge legacy processes and think differently.
• Being a custodian of the Tesco brand.
• Following our business Code of Conduct and Line Manager Performance Standard, always acting with integrity and due diligence.

Qualifications

• Experience of end-to-end campaign management: briefing, production (build), deployment, analysis and reporting, across direct mail, email and mobile.
• Hands-on experience with ESPs, campaign and personalisation platforms (preferably AJO, Movable Ink, Jacquard).
• Excellent stakeholder management, communication skills and influence.
• Ability to multi-task and prioritise workload in a fast-paced environment.
• Strong attention to detail and commercial acumen.

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.