Direct Marketing Manager

Tesco PLC; Digswell; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading retail company in the UK is seeking a Direct Marketing Manager to deliver and optimize marketing campaigns across various channels including email, SMS, and direct mail. This role involves managing end-to-end campaign processes, utilizing platforms like Adobe Journey Optimizer, and collaborating with multiple teams to drive personalization and performance improvements. The ideal candidate will have strong communication skills, stakeholder management experience, and hands-on expertise with marketing technologies. This position is vital to ensuring that campaigns align with business goals and customer outcomes.

Qualifications

• Experience of end-to-end campaign management across direct mail, email, and mobile.
• Hands-on experience with marketing technology platforms like AJO, Movable Ink, and Jacquard.
• Strong commercial acumen and attention to detail.

Responsibilities

• Plan and manage end-to-end campaigns across various direct channels.
• Build and deploy campaigns leveraging marketing technology.
• Collaborate with teams to optimize customer journeys.

Skills

Campaign management

Stakeholder management

Attention to detail

Communication skills

Ability to multi-task

Tools

Adobe Journey Optimizer

Movable Ink

Jacquard

Job description

You will deliver and optimise campaigns across direct channels using leading marketing technology platforms. You will drive personalisation and process improvements to achieve business and customer outcomes.

Responsibilities

• Planning and end-to-end campaign management across direct channels (email, push, SMS, direct mail) and loyalty rewards, ensuring alignment with business goals and customer outcomes.
• Campaign builds and deployments within Adobe Journey Optimizer (AJO), ensuring accurate audience targeting and robust QA across Tesco and Tesco Group comms.
• Orchestrating relevant and effective customer journeys in collaboration with Personalisation and Customer teams.
• Leveraging campaign reporting and insight to lead tactical activity to optimise performance and drive personalisation opportunities via marketing technology platforms (AJO, Movable Ink, Jacquard).
• Effecting a Test & Learn plan for direct customer communications, collaborating with Customer, Personalisation and Technology teams.
• Workstack alignment across Direct Customers Communications and Data & Targeting teams for effective collaboration.
• Manage, coach, and develop a Direct Marketing Executive, providing guidance, feedback and support to ensure high performance and professional growth.
• Managing critical paths, ensuring deadlines are met and risks managed.
• Building strong and trusted relationships with internal and external stakeholders to ensure the successful delivery of campaigns.
• Champion the development of agile processes and tools, including AI, that enable faster delivery and adaptability to changing business needs.
• Foster a culture of ownership, curiosity, and excellence - encouraging the team to challenge legacy processes and think differently.
• Being a custodian of the Tesco brand.

Qualifications

• Following our business Code of Conduct and Line Manager Performance Standard, always acting with integrity and due diligence.
• Experience of end-to-end campaign management: briefing, production (build), deployment, analysis and reporting, across direct mail, email and mobile.
• Hands‑on experience with ESPs, campaign and personalisation platforms (preferably AJO, Movable Ink, Jacquard).
• Excellent stakeholder management, communication skills and influence.
• Ability to multi‑task and prioritise workload in a fast‑paced environment.
• Strong attention to detail and commercial acumen.