Direct Channel Marketing Manager – Lead Nurture & Growth

Key Group; Preston; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading financial services group is seeking a Direct Channel Marketing Manager to manage email and direct marketing campaigns. The successful candidate will plan and execute various campaigns, ensuring they meet strategic goals and deadlines. They must possess strong analytical skills and experience with CRM platforms like Microsoft Dynamics and DotDigital. This role offers 25 days holiday plus bank holidays, a pension contribution scheme, and additional benefits.

Benefits

25 days holiday plus bank holidays

Holiday buy scheme

5% employee and 8% employer pension contribution

AXA Exec (self) Healthcare

Life Assurance

Qualifications

• Experience managing email and direct mail marketing campaigns from inception to completion.
• Ability to analyse performance using available tools.
• Proven ability to use marketing campaigns to generate leads.

Responsibilities

• Plan and execute automated email, SMS, and direct mail campaigns.
• Develop and optimise landing pages for campaigns.
• Ensure all marketing campaigns are delivered on time and within budget.

Skills

CRM and email marketing platforms proficiency

HTML knowledge for email template development

Data-driven approach to measuring ROI

Strong analytical skills

Organisational and communication skills

Tools

Microsoft Dynamics

DotDigital

Job description

A leading financial services group is seeking a Direct Channel Marketing Manager to manage email and direct marketing campaigns. The successful candidate will plan and execute various campaigns, ensuring they meet strategic goals and deadlines. They must possess strong analytical skills and experience with CRM platforms like Microsoft Dynamics and DotDigital. This role offers 25 days holiday plus bank holidays, a pension contribution scheme, and additional benefits.