Digital Planning Director

Fuse; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growth-focused media agency in Greater London seeks a Digital Planning Director responsible for overseeing digital planning across multiple markets. This role involves collaborating on strategies, briefing teams, and engaging with clients. Ideal candidates will have hands-on experience in biddable channel planning and a passion for the digital media industry. The agency offers flexible working hours and a hybrid model to support employees' needs.

Qualifications

• Extensive experience in biddable channel planning within agencies or ad tech specialists.
• Ability to plan holistically across multiple biddable channels.
• Strong interpersonal skills with the ability to manage and influence stakeholders.

Responsibilities

• Responsible for 2-4 markets’ digital planning.
• Join client briefing sessions and work closely with strategists.
• Brief activation teams and develop tactical media plans.

Skills

Biddable channel planning

Programmatic

Social media strategy

Interpersonal skills

Creative thinking

Job description

The Digital Planning Director will be responsible for 2-4 markets’ digital planning. You will join client briefing sessions, work closely with the strategist and local planners, and develop outstanding, innovative responses to briefs. You will then brief activation teams, who will develop the tactical media plans (i.e. the Excel version) and see the plans come to life!

You will also be central to the conversation with the local and regional clients, supporting their ambitions and learning agenda to maximise ad effectiveness through testing, innovation and best practice.

The ideal candidate will have prior, hands‑on knowledge of biddable campaign execution and be a creative thinker, ready to apply that knowledge to strategic client challenges. You will also enjoy working with clients and bringing the latest and greatest digital thinking to the client’s brand campaigns.

As well as working on local market campaigns, you’ll sit within the regional digital hub supporting the EMEA digital centre of excellence to develop best practice across the region.

About You

• Extensive experience in biddable channel planning within agencies, client teams or ad tech specialists
• Experience working in programmatic & social
• An ability to plan holistically across multiple biddable channels
• A genuine passion for the digital media industry with a focus on biddable channels
• Strong interpersonal skills with the ability to manage and influence a variety of stakeholders
• A creative thinker who is motivated to explore and deliver on innovative solutions for clients
• Demonstrate passion and knowledge of the Programmatic & Ad Tech and/or Social channel

About the Agency

PHD is a growth‑focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in‑person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high‑need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best – both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [e-mail] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well‑represented.

Interested in building your career at Omnicom Media Group UK? Get future opportunities sent straight to your email.

UK Demographic Questions

As part of your application, we request your demographic information. This information is completely anonymous and confidential – we cannot attribute your answers to your profile or applications(s). We will only use it for statistical analysis with an aim to enhance and improve our recruitment process and further cement our commitment to Diversity, Equity, Inclusion & Belonging. While sharing this information is completely optional and all applicants will be treated equally regardless of their participation, we would truly appreciate your help to ensure adherence with our equal opportunities policies.

OMG UK does not discriminate based on race, gender, sexual orientation, transgender status, religion, marital or civil partnership status, age, disability, or pregnancy and maternity.