Digital Merchandising Coordinator

Selco; Birmingham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading building supply company in Birmingham is seeking a dedicated professional to manage product listings and optimize content for SEO. This role supports collaboration across various teams to enhance customer experience and product discoverability. The ideal candidate will possess strong skills in product management and content marketing. Benefits include a colleague discount, health cash plan, and career development opportunities.

Benefits

Colleague Discount

Holiday Buy Scheme

Paid Volunteer Leave

Enhanced Family Leave Pay

Free Breakfast

Apprenticeships & Career Development

Refer a Friend Bonus

Enhanced Pension Scheme

EarlyPay

Profit-Based Bonus Scheme

ShareSave Scheme

Retail & Leisure Discounts

Health Cash Plan

Employee Assistance Programme

Life Assurance

Gym Discounts

Cycle to Work Scheme

Responsibilities

• Keep product listings accurate and up to date.
• Craft SEO-friendly product copy to drive engagement.
• Optimize listings for accuracy and conversion.
• Configure search and merchandising settings.
• Work with marketing and commercial teams.
• Partner with buying and merchandising teams.
• Liaise with external stakeholders for product data improvement.
• Develop long-form content to boost SEO and conversions.
• Ensure tone of voice consistency across content.
• Upload new products and maintain product hierarchies.
• Monitor and respond to customer reviews and queries.
• Stay informed on industry trends in digital copywriting.

Job description

Responsibilities

• Keep product listings accurate and up to date with the right descriptions, specifications, images, data sheets, pricing, and brand details.
• Craft clear, concise, and SEO-friendly product copy that drives engagement.
• Optimise listings for accuracy, searchability, and conversion to deliver a compelling customer experience.
• Configure search and merchandising settings—such as synonyms, facets, and filters—to improve product discoverability and usability.
• Work closely with marketing and commercial teams to create content that enhances the customer journey and strengthens internal relationships.
• Partner with buying and merchandising teams to ensure products are presented effectively and aligned with business objectives.
• Liaise with external stakeholders to refresh and improve product data regularly.
• Develop optimised long-form content for category, promotional, and informational pages to boost SEO and conversions.
• Act as a brand guardian, ensuring tone of voice consistency across all website content.
• Upload new products, manage categories, and maintain product hierarchies.
• Monitor and respond to customer reviews and product-related queries.
• Stay informed on trade industry trends and best practices in digital copywriting and SEO.

The contracted hours for this role are 37.5 per week, working Monday to Friday from 8:30am - 17:00pm.

At Selco Builders Warehouse, we believe in rewarding our colleagues with a benefits package that truly makes a difference. Here's what you'll enjoy when you join our team, looking to build a career with a company that's proud to support the nation\'s tradespeople? At Selco Builders Warehouse, we\'re always on the lookout for enthusiastic, down-to-earth individuals who bring a positive, team-first attitude to everything they do!

We\'re a well-established name in the industry with a strong store network across the UK—and we\'re continuing to invest in our people, our business, and our future. It\'s a busy, fast-paced environment where no two days are the same, but you\'ll be surrounded by great colleagues and backed by a superb reward and benefits package. We\'re committed to being a truly inclusive employer. That means creating a workplace where everyone feels welcome, respected, and able to thrive—regardless of background or experience. Health and Safety remains our top priority, and we\'ll always support our colleagues in doing their best work, safely.

Benefits

• Colleague Discount - Enjoy discounts at Selco and other Grafton Group businesses to help with home improvements.
• Holiday Buy Scheme - Purchase extra holiday and spread the cost over 12 months.
• Paid Volunteer Leave - Take time off to give back to a cause close to your heart.
• Enhanced Family Leave Pay - Extra support for maternity, paternity, adoption, and fertility treatments.
• Free Breakfast - Start your day right with access to our in-store and office pantries.
• Apprenticeships & Career Development - Learn, grow, and take your career to the next level.
• Refer a Friend Bonus - Know someone great? Earn a bonus when they join our team!

• Enhanced Pension Scheme - We match every 1% above the statutory 5% that you contribute.
• EarlyPay - Access your earned wages before payday when you need them.
• Profit-Based Bonus Scheme - We work hard and celebrate success with quarterly and yearly bonuses.
• ShareSave Scheme - Share in the success you help create! Save from just £5 a month and have the option to become a Grafton Group Plc shareholder.
• Retail & Leisure Discounts - Save on groceries, restaurants, cinema tickets, theme parks, utilities and more!

Health & Wellbeing

• Health Cash Plan - We cover the cost of a plan that lets you claim cash back on everyday medical treatments like dental, optical, and prescriptions. Plus, access video consultations with a GP.
• Employee Assistance Programme - Free and confidential support, including counselling, financial guidance, and legal advice.
• Life Assurance - Protection for your loved ones should the unexpected happen.
• Gym Discounts - Save up to 25% at hundreds of health clubs nationwide.
• Cycle to Work Scheme - Get a new bike and accessories through salary sacrifice, saving on tax and making commuting easier!