Digital Media Manager, Performance Media - Boots UK

BOOTS; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading pharmacy retailer is seeking a Digital Media Manager to lead their Paid Social, Display & Video initiatives. The successful candidate will own the digital media strategy, manage a team of specialists, and drive revenue growth through both long-term strategies and short-term optimizations. Ideal applicants should possess a strong background in performance-based advertising and a commitment to nurturing team talent. This role offers a wide range of benefits and opportunities for professional growth.

Benefits

Boots Retirement Savings Plan

Discretionary annual bonus

Generous employee discounts

Enhanced maternity/paternity/adoption leave pay

Flexible benefits scheme

Access to free counselling through Employee Assistance Programme

Qualifications

• Hands-on experience in driving performance-based advertising.
• Understanding of full-funnel advertising strategies.
• Commitment to developing a high-performing team culture.

Responsibilities

• Lead a team of three to nurture talent and manage priorities.
• Create a blueprint for in-housing Digital Media.
• Manage agency teams to drive excellence in growth.
• Act as a bridge between in-house teams and marketing stakeholders.

Skills

Paid Social

Display & Video Advertising

Talent Development

Performance Management

Digital Marketing

Job description

Closing Date: Friday 9th January
Location: Manchester
Contract: Permanent
Recruitment Partner: Frankie McCallister-Lyas

Overview

Boots UK Performance Media are an award-winning in‑house team responsible for driving omni‑channel growth for our Retail business through best‑in‑class online advertising strategy and activation. We've built one of the UK’s most successful, innovative brand‑side teams through bringing together industry leading talent with the very best tech & AI solutions.

As our Digital Media Manager, you will own the acquisition layer for our Performance Paid Social, Display & Video activity – driving revenue growth through combining both long‑term channel evolution and short‑term optimisation. This role is a key part of our Performance Media leadership team and will lead a team of three as well as resource at our external digital agency. We're looking for strong leadership capability, great communication and channel knowledge but above all, someone who truly values the people they lead.

Key Responsibilities

• You’ll lead a team of three (2 x Specialists and 1 x Executive), ensuring a strong commitment to talent development, nurturing a high‑performing culture and managing priorities effectively.
• Develop a blueprint for Digital Media in‑housing, as part of the next phase of our in‑hosing journey.
• Manage an agency team of digital marketers, working collaboratively with your extended team to drive growth, channel advancement and excellence.
• Working with our senior Marketing stakeholders and our Planning Manager, act as the managerial bridge between our in‑house creative agency, the marketing department and media activation.
• Ownership of the Digital Media Strategy for Performance, defining and driving the Paid Social, Display & Video strategy for 2026 to take us into the future.
• Drive daily/weekly/monthly performance by ensuring our strongest promotions reach the customer at the right time in the buying journey.
• Take ownership of our annual Digital Media budget, with strong financial accuracy in reporting, budget setting and financial processing – with regular optimisation to drive increased performance.
• Working in collaboration with our Media Analyst, clearly define a measurement roadmap to build out our understanding of channel incrementality and omni‑effectiveness.
• Ensure strong communication and collaboration between our platform partners Meta, TikTok, Smartly, The Agency, Jellyfish, our in‑house team and our Marketing counterparts.

What you’ll need to have

• A background in Paid Social and/or Display & Video media, with hands‑on experience driving performance‑based advertising ideal.
• An understanding of demand generation vs demand harvesting strategies, full‑funnel advertising and the role that Performance plays within the funnel.
• A strong commitment to nurturing and developing great talent to achieve their best, whilst developing a positive, high‑performing culture within your team.
• A high‑performance managerial mindset, understanding how we can go‑one‑more to beat the competition, learn and scale fast.
• Scientific approach to testing, with a real curiosity for digital marketing and the future direction of the industry.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal‑opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all.

Our benefits

• Boots Retirement Savings Plan
• Discretionary annual bonus
• Generous employee discounts
• Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
• Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more.
• Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.

We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at https://boots.jobs/rewards. (Please note, any salary estimates given on third‑party sites are not provided or endorsed by Boots and may not be accurate).

What’s next

If your application is successful, our in‑house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion, you’ll be notified by email.

Where a role is advertised as full‑time, we are open to discussing part‑time and job‑share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.