Digital Media Manager, Essential Home

Reckitt Benckiser Group plc.; Slough; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global consumer goods company in Slough is seeking a Digital Media Manager to enhance customer relationships through e-commerce initiatives. This role drives performance marketing and customer engagement, ensuring a data-driven and personalized consumer experience. The ideal candidate has a strong background in digital media management and a collaborative spirit to work with diverse teams.

Qualifications

• Proven experience in digital media management and e-commerce.
• Ability to use CRM systems for customer segmentation.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Oversee the end-to-end consumer experience across media channels.
• Drive performance-based activation and optimization.
• Manage full-funnel strategies and budget allocations.
• Implement digital commerce growth strategies and segmentation.

Skills

Consumer Insights

Analytical skills

Presentation skills

Drive Innovation

Creativity

Marketing optimization

Digital Marketing

Commercial acumen

FMCG/Consumer Health Experience

Negotiation

Job description

Overview

With a trusted portfolio of world-class Air Care, Surface, Laundry and Pest Control products, the Essential Home team's purpose is to Make a House Your Home. Fuelling this newly formed business and leadership team is a diverse and inclusive culture for all. Together, we're shaping a team with a founder mentality: that listens and learns, and that is entrepreneurial, agile, and action oriented. With high-quality brands such as Air Wick, Cillit Bang, Calgon and Mortein, now is an exciting time to join a dynamic company full of purpose, pace and energy, that will create a truly unique learning and career opportunity for all. Marketing is at the heart of Essential Home. We pride ourselves on our agile and entrepreneurial approach to driving growth for some of the most trusted home care brands. Our purpose—to make a house your home—inspires us to design distinctive communications that deliver both category growth and positive societal impact. With embedded media and digital teams, we measure success through business results and consumer connection. Global teams lead brand strategy and innovation, while local marketing teams partner with Sales to deliver regional goals.

Role

Are you ready to take on the challenge of enhancing customer relationships at Essential Home? We're on the hunt for a Digital Media Manager to lead our e-commerce customer engagement initiatives in the region. You will be pivotal in shaping the journey of our customers, ensuring a seamless and personalised e-commerce experience. At the intersection of innovation, data, and creativity, this role provides the playing field for making a significant impact on customer loyalty and our market growth.

Responsibilities

• Oversee the end-to-end consumer experience, ensuring the right message reaches the right audience at the right time across all media channels.
• Drive audience-first performance-based activation and optimization.
• Lead media activation from strategic planning to performance marketing.
• Manage full-funnel strategies and fluid budget allocations, collaborating with counterparts and agency relationships.
• Develop and implement brand consumer segmentation and digital commerce growth strategies.
• Lead all aspects of paid media, both offline and online.
• Translate brand and business priorities into performance marketing strategies and tactics.
• Prioritise data-driven customer relationship building and ensure best practices in performance marketing.
• Direct brand creative amplification efforts and ensure consistent content application across all channels.
• Bridge Brand Communications Strategy and Content Strategy development.
• Oversee the brand ecosystem, channels, creative, and platforms for growth.
• Manage the content strategy agency for omnichannel activations.
• Collaborate with extended brand teams on omni-channel, personalized programs.
• Coach and motivate a team to foster a cohesive Consumer Engagement environment.

Qualifications

• Track record in digital media management, focusing on e-commerce strategy and execution.
• Expertise in utilizing CRM systems for customer segmentation and personalised marketing.
• Strong analytical capability, translating data insights into actionable CRM initiatives.
• Collaborative spirit, working well with diverse teams to meet shared objectives.
• Adaptable to the unique market demands and cultural distinctions within your region / country.
• Inspirational leadership in managing a team, encouraging innovation and pursuing excellence in customer experience.
• The skills for success: Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Negotiation.