Digital Marketing Specialist

Michael Page (UK); United Kingdom; On-site; GBP 60,000 - 80,000; Full time

Job summary

An international company is seeking a Digital Marketing Specialist to lead their digital marketing initiatives and support growth across B2B and B2C sectors. The role involves executing local strategies, managing multichannel campaigns, and working closely with various teams to strengthen brand presence. Ideal candidates should have a degree in Marketing with 5-10 years of experience. This position requires relocation to Accra and offers a competitive salary and benefits based on experience.

Benefits

Competitive salary

Benefits based on experience

Qualifications

• 5 to 10 years of relevant experience in digital marketing.
• Experience in B2B or B2C environments.
• Strong expertise across various digital marketing channels.

Responsibilities

• Implement and execute local digital marketing strategy.
• Plan, manage, and optimize multichannel campaigns.
• Monitor and analyze campaign performance and optimize ROI.

Skills

SEO/SEM

Social media

Content marketing

Analytics

Digital communication

Education

Bachelor's or Master's degree in Marketing or Digital Communication

Job description

• Innovative International Group
• Excellent Growth Opportunities

About Our Client

Our client is an internationally expanding group, specializing in industrial products and commercial solutions. With a growing presence in West Africa, they are seeking a Digital Marketing Specialist to lead digital marketing initiatives and support the growth of both their consumer (B2C) and professional (B2B) offerings. This role includes full relocation to Accra.

Job Description

Reporting to the Business Development Director and in close coordination with the Group Marketing team, you will contribute to defining and executing the digital marketing strategy to increase brand awareness, generate leads, and strengthen customer engagement.

Key Responsibilities

• Implement and execute the local digital marketing strategy in alignment with Group objectives.
• Plan, manage, and optimize multichannel campaigns (social media, email marketing, SEO/SEM, paid media, content marketing).
• Create, adapt, and optimize content (articles, posts, visuals, videos) for different audiences.
• Monitor and analyze campaign performance, provide insights, and optimize ROI.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with sales, communications, and customer support teams to ensure consistent messaging and coordinated campaigns.
• Support the organization and promotion of local or digital marketing events.

The Successful Applicant

You hold a Bachelor's or Master's degree in Marketing, Digital Communication, or a related field, and you have 5 to 10 years of relevant experience in digital marketing, ideally in a B2B or B2C environment. During your career, you have gained experience working in international or emerging markets and have successfully implemented digital marketing strategies adapted to local market specificities. You possess strong expertise across digital marketing channels, including SEO/SEM, social media, content marketing, and analytics. Fluency in English is required, and knowledge of French is a plus.

What's on Offer

Competitive package and Benefits based on experience