Digital Marketing Specialist

Better placed recruitment; Hull and East Yorkshire; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A growing professional services organization is seeking a Digital Marketing Specialist based in Hull with a hybrid working model. The role involves leading digital marketing activities, managing the company website, and collaborating with teams to enhance brand awareness. Candidates should possess 4-5 years of digital marketing experience, a strong technical background in email, and SEO, and the ambition to progress into management. Competitive salary range is set between £40,000-£45,000, reflecting the seniority of the role.

Qualifications

• 4-5 years of digital marketing experience.
• Strong technical skills across email, website, and SEO.
• Experience in a regulated sector is ideal.

Responsibilities

• Lead end-to-end email marketing activities.
• Manage and develop the company website focusing on UX and performance.
• Use analytics tools to improve digital performance.
• Coordinate content and digital campaigns for brand engagement.
• Collaborate with teams to deliver high-quality digital output.

Skills

Digital Marketing Experience

Email Marketing

Website Management

SEO Skills

Analytics Tools

Tools

Marketing Automation Tools

Digital Analytics

Job description

Digital Marketing Specialist

Hybrid: Hull two days per week in office

Salary: £40,000-£45,000 basic

A growing professional services organisation is looking for a Digital Marketing Specialist to join its established marketing team. This is a key role with real ownership across digital channels and a clear pathway into a managerial position within one to two years.

You will be part of a six person marketing team and report into the Head of Marketing, supporting the growth of multiple digital products and services.

What you will be doing

• Leading end to end email marketing activity including automation, segmentation, journeys and A B testing
• Managing and developing the company website with a focus on UX, SEO, performance and optimisation
• Using analytics tools to track, report and improve digital performance across all channels
• Coordinating content, social activity and digital campaigns to support brand awareness and engagement
• Working closely with internal teams and external partners to deliver high quality digital output

What we are looking for

• 4-5 years digital marketing experience with strong technical skills across email, website and SEO
• Ideally experience of digital marketing in the professional services and/or regulated sector.
• Confident using marketing automation tools and digital analytics
• Strategic thinker with the ambition to step into a future managerial role
• Comfortable working in a regulated or complex environment
• Collaborative, proactive and keen to bring new ideas

Why this role

• High impact position at the centre of digital activity
• Clear progression opportunities within a growing team
• Strong support from senior leadership

Interviews will move quickly due to timescales, so please apply as soon as possible.