Digital Marketing Specialist

Samuel Reid Group; City Of London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

An innovative advertising SME in London is looking for a highly skilled Digital Marketing Specialist. The candidate will manage digital marketing campaigns, optimize content across platforms, and enhance brand visibility while driving customer engagement. The ideal individual has a strong background in digital marketing and excellent analytical skills. This position offers a hybrid working model and a competitive salary between £35,000 and £50,000 per annum.

Qualifications

• Strong background in digital marketing, managing online campaigns.
• Experience with website optimization and social media strategy.
• Capability to track and analyze web traffic and deliver reports.

Responsibilities

• Develop and manage digital marketing campaigns.
• Optimize content for website and social media channels.
• Track website traffic and provide internal reports.
• Identify new trends in digital marketing.
• Collaborate with teams to enhance user experience.

Skills

Proficiency in Google Analytics

Proficiency in Google AdWords

SEO/SEM techniques

Strong understanding of online marketing concepts

Excellent written and verbal communication skills

Ability to manage multiple projects

Analytical mindset

Job description

My client, an innovative SME in the advertising industry, is seeking a highly skilled Digital Marketing Specialist to join their team in London. The ideal candidate will have a strong background in digital marketing, with expertise in managing and optimising online campaigns across various digital platforms. You will be responsible for driving online traffic, improving brand visibility, and increasing customer engagement through targeted digital strategies.

Key Responsibilities

• Develop, implement, and manage digital marketing campaigns.
• Optimise content for the website and social networking channels such as Facebook, Twitter, Instagram, and LinkedIn.
• Track and analyse website traffic flow and provide regular internal reports.
• Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments.
• Collaborate with internal teams to create landing pages and optimise the user experience.

Skills

• Proficiency in Google Analytics, Google AdWords, and SEO/SEM techniques.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical and detail-oriented mindset.

Job Type: Full-time, Hybrid (3 days in office, 2 days from home)
Salary: £35,000 - £50,000 per annum