Digital Marketing Manager

Poundland; Walsall; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A leading UK retailer is seeking a Digital Marketing Manager for their Walsall office. The role involves leading digital strategy, managing customer engagement through SEO, and developing the Digital Executive. Candidates should have over 2 years of experience in digital marketing, with a focus on website management and use of analytics tools. This position offers hybrid working, professional development opportunities, and a variety of benefits.

Benefits

Professional development programmes

Bonus potential

Car allowance

Exclusive store discounts

Generous holiday entitlement

Qualifications

• Over 2 years of experience in a similar digital marketing role.
• Knowledge of retail industry is advantageous.
• Technical knowledge of SEO and website optimization.

Responsibilities

• Coaching and supporting the Digital Executive.
• Leading brand and retail-led CRM strategy.
• Managing budgets across web and digital marketing channels.
• Tracking site performance and enhancing customer journey.
• Reviewing categorization and navigation for trend capture.

Skills

SEO expertise

Analytics tools proficiency

Website management experience

Customer engagement strategies

Job description

Overview

We’re looking for a Digital Marketing Manager to join us in our Walsall office on a hybrid pattern, to lead our digital experience, showcase our products and drive footfall to our stores. You’ll be an expert at SEO and know how to make our digital shop window stand out against competitors. With the support of a Digital Executive, you’ll manage the approach we take and how we communicate to our customers.

We uphold three core behaviours that guide all our actions: Love Our Customers, Care for Our Colleagues, and Protect Our Pounds/Euros. This role is a multi-faceted Digital position focused broadly across all aspects of digital marketing.

Responsibilities

• Coaching, developing and supporting the Digital Executive.
• Leading the strategy for our brand and retail-led CRM programme.
• Effectively manage project and operational budgets across web and digital marketing channels.
• Using analytics tools to track site performance, user behaviour and engagement metrics to identify opportunities to enhance the customer journey and drive continuous improvement.
• Constantly reviewing categorisation and navigation to capture key trends and provide a seamless experience.

Requirements / Qualifications

• Evidence of over 2 years’ experience in a similar role, with experience leading website management.
• Retail industry knowledge is advantageous but not essential.
• Excellent technical and hands-on knowledge of SEO, website optimisation and how to increase customer engagement.
• Experience managing third parties and a track record of online merchandising.
• Proficiency with a variety of analytics tools.

Company Context

Since our humble beginnings in 1990, Poundland has evolved into a retail powerhouse with over 700 stores and 15,000 dedicated colleagues across the UK and Republic of Ireland. The addition of Dealz in 2011 further solidified our presence and reach. Our behaviours—Love Our Customers, Care for Our Colleagues, and Protect the Pounds and Euros—guide everything we do. We strive to create a simple, engaging environment where colleagues can thrive.

Benefits & Development

• Professional development: induction plan and in-house development programmes, with apprenticeship options.
• Bonus potential: opportunities to earn additional bonuses.
• Car allowance and free on-site parking.
• Onsite coffee lounge and exclusive store discounts.
• Family-friendly benefits, My Staff Shop discounts, life assurance, health & wellbeing programme.
• Generous holiday entitlement and contributory pension scheme.

Application & Compliance

Disability, Criminal Convictions and Right to Work questions are part of the application process. We may request reasonable adjustments during recruitment where required. For more information on disability definitions, see www.gov.uk/definition-of-disability-under-equality-act-2010.