Digital Marketing Manager

F.J. WILSON; Swindon; Hybrid; GBP 36,000; Full time

Job summary

A leading UK organization is seeking a Digital Marketing Manager to shape its social media strategy and manage an active online community. You will develop and execute social media campaigns, optimize content for engagement, and collaborate across departments. Ideal candidates will have a strong background in digital marketing and community management. This is a full-time, permanent role based in Swindon, offering hybrid working arrangements—3 days from home and 2 days in the office, with a salary around £36,000.

Qualifications

• Experience in developing organic and paid social media strategies.
• Ability to manage online community platforms effectively.
• Proficient in using analytics for performance tracking.

Responsibilities

• Develop and execute social media strategies.
• Lead community platform management and development.
• Optimize monthly social content for KPI targets.
• Moderate community spaces for positive engagement.

Skills

Digital marketing expertise

Community engagement

Social media strategy

SEO optimization

Data analysis

Tools

Google Ads

Discourse

Job description

Digital Marketing Manager

Are you a digital marketing specialist with a passion for building meaningful online communities and delivering high-impact social content?

Do you enjoy combining creativity with data-driven decision-making?

If so, this could be the perfect next step for you.

We’re looking for a Digital Marketing Manager to take ownership of the organisation’s social media strategy – across both organic and paid channels – and to play a key role in shaping and managing an active member community platform.

In this role, you’ll oversee content planning, campaign optimisation, and community engagement across all major social platforms, helping to grow the organisation’s audience and strengthen engagement with professionals and wider stakeholders. You’ll also work closely with colleagues across marketing, content, membership, and policy to ensure a consistent digital presence that supports strategic objectives.

Full-time, Permanent

Salary: c. £36,000

Hybrid: 3 days from home, 2 days in the Swindon office

What you’ll be doing

• Developing and executing a comprehensive organic and paid social media strategy


• Leading the management and development of the member community platform (Discourse)


• Planning, delivering, and optimising monthly social content to meet KPIs around impressions, engagement, growth, and website traffic


• Showcasing real stories from users, customers, and members through engaging digital content


• Managing and optimising the organisation’s Google Ads programme


• Ensuring all digital content is SEO- and GEO-optimised


• Moderating online community spaces to maintain a positive, safe, and professional environment


• Using analytics and reporting to refine activity and demonstrate impact


• Ensuring all digital marketing activity complies with brand guidelines