Digital Marketing Manager

SF Recruitment; South Derbyshire; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A recruitment company is seeking a Digital Marketing Manager to enhance digital growth and customer engagement. This hybrid role involves leading email marketing and overseeing SEO, PPC strategies while developing a high-performing team. The ideal candidate has extensive B2C ecommerce experience, knowledge of digital tools, and is results-driven. Competitive salary based on experience is offered for this impactful position in Derbyshire.

Benefits

Hybrid working

Collaborative team environment

Competitive salary package

Qualifications

• Extensive experience in B2C ecommerce and digital marketing at a senior level.
• Proven ability to optimise websites, enhance UX, and drive conversions.
• Experience managing and developing a team.

Responsibilities

• Lead on email marketing campaigns across multiple ecommerce platforms.
• Manage customer data for segmentation, remarketing, and personalised communication.
• Oversee SEO, PPC, and digital strategies.

Skills

B2C ecommerce experience

SEO knowledge

PPC strategy

Data-driven mindset

Strong copywriting skills

Experience with Google Analytics

Tools

Shopify

Mailchimp

Photoshop

Job description

Overview

Digital Marketing Manager required in Derbyshire. Job Type: Full-time, Permanent, Hybrid working. Salary: £35,000 - £45,000. Location: Based in the Derbyshire Dales, within easy reach of Derby, Ashbourne, Peak District and Uttoxeter.

Role

As Digital Marketing Manager, you will be responsible for developing and delivering innovative digital campaigns that increase traffic, boost conversions, and enhance the online customer journey. Working closely with internal teams, external partners, and brand collaborators, you\'ll ensure our digital channels are optimised to achieve growth, visibility, and retention.

Key Responsibilities

• Lead on email marketing campaigns across multiple ecommerce platforms, driving sales and brand awareness.
• Manage customer data for segmentation, remarketing, and personalised communication.
• Oversee SEO, PPC, affiliate channels, and digital strategies, working with external partners to maximise performance.
• Continuously review and optimise website content, product listings, and online merchandising.
• Manage social media channels, ensuring engaging, impactful content reaches target audiences.
• Plan, execute, and analyse marketing campaigns to align online and offline activity.
• Deliver exceptional online presentation and customer experience, ensuring industry-leading standards.
• Provide insightful reporting and analysis on campaigns, customer behaviour, and market trends.
• Manage, motivate, and develop a team to achieve shared goals and maintain a positive, high-performing culture.

About You

We\'re looking for someone with:

• Extensive experience in B2C ecommerce and digital marketing at a senior level.
• Strong knowledge of ecommerce platforms (e.g. Shopify), Google Analytics, and digital tools (e.g. Mailchimp, Photoshop).
• Proven ability to optimise websites, enhance UX, and drive conversions.
• Excellent SEO, PPC, and digital strategy knowledge (agency collaboration experience desirable).
• Strong copywriting, design, and creative skills with meticulous attention to detail.
• Data-driven mindset, with the ability to interpret insights and adapt strategies accordingly.
• Experience managing and developing a team.
• Highly organised, proactive, and results-driven, with the ability to juggle multiple projects under pressure.

What\u2019s on Offer

• A varied, hands-on role with real responsibility and scope to make an impact.
• The opportunity to work with a supportive, collaborative team and trusted brand partners.
• Hybrid working and a dynamic, creative working environment.
• Competitive salary package dependent on experience.

If you\'re an ambitious Digital Marketing Manager ready to take the lead in shaping digital growth and customer engagement, we\'d love to hear from you.

Apply now to be considered for this exciting opportunity