Digital Marketing Manager

IDOX plc; Farnborough; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading geospatial solutions provider based in Farnborough is seeking an experienced digital marketing professional to lead its marketing function. The successful candidate will develop and deliver digital campaigns to enhance brand awareness and customer engagement. This full-time hybrid role requires at least one day a week in the office. Candidates should have over 7 years of digital marketing experience and a strong proficiency in HubSpot and SEO strategies.

Benefits

Flexible working arrangements

Collaborative team environment

Opportunities for professional development

Qualifications

• 7+ years in digital marketing, with a strong track record in strategy and campaign management.
• Proven ability to meet KPIs and drive measurable results.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Plan, implement and optimise effective digital marketing campaigns.
• Oversee the creation of engaging content across digital platforms.

Skills

SEO

Email marketing

Social media management

Digital marketing tools expertise

Problem-solving skills

Communication skills

Education

Degree in Marketing or related field

Tools

HubSpot

Salesforce

Job description

We are looking for an experienced and strategic digital marketing professional to lead the digital marketing function for our industry leading geospatial division. You will be a key member of the Geospatial marketing team and instrumental in developing and delivering digital marketing campaigns, fostering brand awareness and increasing customer engagement through various digital channels. Working in a predominantly B2B environment, your work will be pivotal in attracting, converting and retaining a pay-as-you-go user base, while also supporting our Sales team in promoting our DAAS and SAAS offerings. You will manage external PPC and SEO resource, oversee website optimisation and collaborate closely with data, software and digital product leads. Hubspot will be your central platform for campaign planning, execution, social media management, lead nurturing and performance reporting. You will report directly to the Idox Geospatial Division's Head of Marketing, ensuring that strategic marketing objectives are supported and effectively implemented. This is a full‑time hybrid role, with the expectation of attending the Farnborough office at least one day per week. Occasional travel to other offices or external events may also be required.

Responsibilities

• Develop and execute comprehensive digital marketing strategies related to different digital media and aligned with business objectives.
• Build end‑to‑end digital marketing capabilities including media planning, search, conversion rate optimisation and analytics.
• Drive brand awareness, customer acquisition, and engagement through digital channels.

Campaign Management

• Plan, implement and optimise effective digital marketing campaigns (SEO, email, social media).
• Manage campaign budgets and performance, using data to inform decisions.
• Establish and manage campaign workflows, lead scoring and automation in HubSpot.
• Establish best practices for data‑driven marketing and analytics.

Content & Social Media

• Working with other Marketing Team members, oversee the creation of engaging content across digital platforms.
• Oversee production of visual assets (graphics, slideshows, carousels) and PDFs.
• Ensure content aligns with brand voice and supports sales objectives.

Website & SEO

• Oversee internal and external updates to website content, ensuring alignment with SEO best practices and business objectives.
• Conduct keyword research and guide optimisation efforts to improve search visibility and user engagement.
• Ensure website content is high‑performing, relevant and regularly refreshed to support marketing goals.
• Collaborate with product and UX teams to maintain a high‑quality user experience and ensure current standards are met.

Competitor & Market Analysis

• Conduct competitor audits to identify trends, opportunities, and potential areas for improvement.
• Identify opportunities for differentiation and improvement.

Analytics and Reporting

• Use HubSpot, Salesforce and other analytics tools to measure campaign effectiveness and ROI.
• Generate regular reports on key performance metrics and adjust strategies accordingly.

Team Focus

• Work closely with senior stakeholders and marketing peers across business units.
• Foster a collaborative and innovative team environment.

Qualifications

• Degree in Marketing or a related field or equivalent professional qualifications.
• 7+ years in digital marketing, with a strong track record in strategy and campaign management.
• Proven ability to meet KPIs and drive measurable results.

Skills

• Expertise in SEO, Google, email marketing, social media, and other relevant digital marketing tools and platforms.
• Deep experience with HubSpot for campaign management, reporting and attribution.
• Adaptable with excellent problem‑solving and communication skills.

Please note successful applicants will need to satisfy the BPSS guidelines (Baseline Personnel Security Standards) which consist of the receipt of satisfactory references covering the last 3 years of employment; an identity check; verification of eligibility to work in the UK; and a Basic Disclosure Check. This is in order to help us make safer recruitment decisions.

About Idox

Our specialist software solutions power the performance of government and industry, driving productivity and a better experience for everyone. Built around the user and designed in collaboration with experts who have worked through every detail of every process from end‑to‑end, our hard‑working process engines deliver exceptional functionality and embed workflows that drive efficiency and best practice with a long‑term focus for regulated environments. Through the automation of tasks, the simplification of complex operations, finding scalability as operations evolve, and more effective management of information, we help our customers harness the power of Digital, so they can do more. We employ around 700 staff in the UK and worldwide, including Europe, North America and Asia, so some travel to meet colleagues may be required. Our values and culture are built on inclusivity, merit and respect for all employees, customers and communities we serve. We recognise that for individuals, the opportunity to work flexibly can enable them to achieve a better work‑life balance along with a greater sense of responsibility, ownership and control of their working life. Throughout the pandemic, all our employees successfully transitioned to remote working and we remain open to conversations on work patterns to suit our employees’ needs, such as changes to working times, part‑time working, term‑time working, or a 9‑day fortnight. We are proud to be a flexible employer, enabling effective hybrid working for our employees.