Digital Marketing Manager

SF Recruitment; East Midlands; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A digital marketing agency in Derbyshire is looking for a Digital Marketing Manager to spearhead digital campaigns that boost traffic and conversions. This full-time role offers hybrid working and is ideal for an experienced professional skilled in ecommerce, digital tools, and team leadership. You'll develop strategies to enhance the online customer journey while leading a dynamic team. Competitive salary based on experience.

Benefits

Hybrid working

Competitive salary

Collaborative team environment

Qualifications

• Extensive experience in B2C ecommerce and digital marketing at a senior level.
• Proven ability to optimise websites and drive conversions.
• High-level proficiency in SEO, PPC, and digital strategy.

Responsibilities

• Lead on email marketing campaigns to drive sales.
• Manage SEO, PPC, and digital strategies for performance.
• Develop a team to achieve shared goals.

Skills

B2C ecommerce experience

Digital marketing knowledge

SEO expertise

PPC management

Strong copywriting skills

Tools

Google Analytics

Shopify

Mailchimp

Photoshop

Job description

Overview

Digital Marketing Manager required in Derbyshire. Job Type: Full-time, Permanent, Hybrid working. Salary: £35,000 - £45,000. Location: Based in the Derbyshire Dales, within easy reach of Derby, Ashbourne, Peak District and Uttoxeter.

The Role

As Digital Marketing Manager, you will be responsible for developing and delivering innovative digital campaigns that increase traffic, boost conversions, and enhance the online customer journey. Working closely with internal teams, external partners, and brand collaborators, you\'ll ensure our digital channels are optimised to achieve growth, visibility, and retention.

Key Responsibilities

• Lead on email marketing campaigns across multiple ecommerce platforms, driving sales and brand awareness.
• Manage customer data for segmentation, remarketing, and personalised communication.
• Oversee SEO, PPC, affiliate channels, and digital strategies, working with external partners to maximise performance.
• Continuously review and optimise website content, product listings, and online merchandising.
• Manage social media channels, ensuring engaging, impactful content reaches target audiences.
• Plan, execute, and analyse marketing campaigns to align online and offline activity.
• Deliver exceptional online presentation and customer experience, ensuring industry-leading standards.
• Provide insightful reporting and analysis on campaigns, customer behaviour, and market trends.
• Manage, motivate, and develop a team to achieve shared goals and maintain a positive, high-performing culture.

About You

• Extensive experience in B2C ecommerce and digital marketing at a senior level.
• Strong knowledge of ecommerce platforms (e.g. Shopify), Google Analytics, and digital tools (e.g. Mailchimp, Photoshop).
• Proven ability to optimise websites, enhance UX, and drive conversions.
• Excellent SEO, PPC, and digital strategy knowledge (agency collaboration experience desirable).
• Strong copywriting, design, and creative skills with meticulous attention to detail.
• Data-driven mindset, with the ability to interpret insights and adapt strategies accordingly.
• Experience managing and developing a team.
• Highly organised, proactive, and results-driven, with the ability to juggle multiple projects under pressure.

What\'s on Offer

• A varied, hands-on role with real responsibility and scope to make an impact.
• The opportunity to work with a supportive, collaborative team and trusted brand partners.
• Hybrid working and a dynamic, creative working environment.
• Competitive salary package dependent on experience.

If you\'re an ambitious Digital Marketing Manager ready to take the lead in shaping digital growth and customer engagement, we\'d love to hear from you.

Apply now to be considered for this exciting opportunity.