Digital Marketing Manager

We Are Aspire; City Of London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading luxury wellbeing brand in the UK is seeking a Digital Performance Manager to drive digital acquisition and retention strategies. The role involves leading performance marketing campaigns and optimizing digital channels for growth. Ideal candidates will possess a strong background in performance marketing, particularly in luxury or hospitality industries, and show expertise in Google Ads, Meta Ads, and analytics tools like Google Analytics. This is an essential role to foster the brand’s digital presence and member engagement.

Qualifications

• Proven track record in performance marketing in luxury, lifestyle, or hospitality sectors.
• Deep expertise in Google Ads, Meta Ads Manager, and programmatic display.
• Strong understanding of SEO fundamentals.

Responsibilities

• Lead digital strategy, managing PPC, Paid Social, and Display campaigns.
• Monitor and analyze campaign performance to drive continuous improvement.
• Create reporting frameworks and KPIs to demonstrate ROI.

Skills

Performance marketing expertise

Analytical skills

Communication skills

Proactive mindset

Tools

Google Ads

Meta Ads Manager

Google Analytics

Looker Studio

Power BI

Job description

Would you like to join one of Europe's most exclusive luxury wellbeing brands, a group that operates award-winning clubs and hotels across the continent? Combining fitness, spa, sport, hospitality, and culture, they've built a reputation for creating spaces where members live healthier, more balanced lives.

As the Digital Performance Manager, you will take ownership of digital acquisition and retention activity across key markets. This is a critical role for the business, driving measurable growth through smart performance strategies and continual optimisation.

The Role:

• Lead on digital strategy, managing full-funnel PPC, Paid Social and Display campaigns that attract, convert, and retain members.
• Monitor and analyse campaign performance, uncover insights, and drive continuous improvement across all digital channels.
• Create robust reporting frameworks and KPIs that clearly demonstrate ROI and performance impact.
• Benchmark against competitors and explore new market opportunities.
• Collaborate with internal teams and external partners to align marketing activity with wider business objectives.
• Champion innovation, introducing new tools, techniques, and test-and-learn initiatives to keep the brand ahead of the curve.

The Candidate:

• A proven track record in performance marketing, ideally within luxury, lifestyle, or hospitality sectors.
• Deep expertise in Google Ads, Meta Ads Manager, and programmatic display, plus a strong understanding of SEO fundamentals.
• Advanced analytical skills with experience using Google Analytics, Tag Manager, and visualisation tools like Looker Studio or Power BI.
• Strong communication and stakeholder management skills, with confidence in presenting insights and recommendations at all levels.
• A proactive, data-driven mindset with a passion for delivering excellence in digital marketing.

We Are Aspire Ltd are a Disability Confident Commited employer